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Leveraging data effectively is complex and challenging. We are here to explain it in everyday terms, getting straight to the heart of how to use data to help your business.

Featured

Why Influencer marketing is no longer a measurement blind spot

Article

MMM vs. MTA : comment choisir la bonne méthode pour prendre de meilleures décisions marketing

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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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Étude Ekimetrics x Google : un ROI multiplié par 1,7 sur YouTube grâce à la créativité des vidéos

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Ekimetrics x Google : Maîtriser l’Excellence Créative sur YouTube en Europe

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Comment Accor repense sa stratégie marketing à l’échelle internationale grâce au Marketing Mix Modeling et à la plateforme One.Vision

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Brand tracking, attribution, test d’incrémentalité, Marketing Mix Modeling : quelle méthode de mesure utiliser, quand et pourquoi ?

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Données ESG - enjeux, défis et leviers pour structurer le reporting de durabilité

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Pourquoi les Maisons de luxe et de beauté ont besoin de l’IA pour piloter leur transformation

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Marketing Mix Modeling : une méthode holistique pour révéler l’impact réel de tous vos leviers marketing

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Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

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Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

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Comment faire passer votre IA agentique à l’échelle ?

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L'IA au service des réseaux de distribution bancaire ou comment optimiser les efforts commerciaux

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Performance & Leadership - La data, une alliée indispensable en temps incertains

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Spinoza : une IA générative pensée avec les journalistes pour un journalisme augmenté et éthique

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Gains court terme vs stratégie long terme : comment le Marketing Mix Modeling permet de ne plus choisir

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Le bon produit, au bon endroit, au bon moment : comment l’IA optimise l’assortiment de Jaeger-LeCoultre et IWC

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Une nouvelle ère pour le Marketing Mix Modeling : l’IA agentique au service de l’impact et de l’adoption

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Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

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Ekimetrics rejoint le French Tech 120 pour la deuxième année consécutive

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IA agentique : comment bien choisir ses processus à transformer ?

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GenAI for business in action

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Ekimetrics réorganise sa gouvernance dans le cadre d’“Elevate”, son plan stratégique 2028, pour devenir le leader mondial du déploiement de l’IA à l’échelle

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Influencer Marketing Measurement for the Next Era

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Budget marketing en baisse ? Voici comment booster votre ROI avec le MMM

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Les nouvelles fonctionnalités de sa plateforme d’assistants IA spécialisés dans la "Stratégie de durabilité et reporting ESG" des entreprises

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La nouvelle version de Climate Q&A pour rapprocher les enjeux climatiques des réalités locales

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Agents IA : la bonne stratégie pour créer de la valeur

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Déployez la durabilité à l’échelle grâce à la data : de la stratégie à l’impact

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La 'Quiet AI' au service de l'excellence des marques luxe et beauté

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Optimiser la gestion des stocks et l'expérience client avec la data et l'IA

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Eric Labaye est nommé Président du Comité de surveillance d’Ekimetrics

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Les 5 tendances de l’IA en 2025

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Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

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Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

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Why Responsible AI security is key to protecting data and gaining a competitive edge

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Tackle customer strategy through data: 7 key steps to drive growth

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L'IA générative au service du Marketing : comment Havea optimise sa création de contenu

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Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

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2025 APAC Data & AI Trends: AI-Driven Business Transformation – Are You Ready for the Change?

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6 things to remember to create strategic impact with Marketing Mix Modeling

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L’IA générative au service du marketing : comment optimiser sa production de contenus à grande échelle

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Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

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Comment Bonduelle optimise sa rentabilité et accélère ses décisions stratégiques marketing avec One.Vision, notre solution de Marketing Mix Modeling

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Transformer la prise de décision marketing grâce au Marketing Mix Modeling nouvelle génération

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Decoding China's GenAI: A Guide for Global Business

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Self-AMPLIFY: Improving small language models with self post hoc explanations

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Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions

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Making Effectiveness a Strategic Driver for C-Suite

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Retail Media Networks: Good Value, or ‘Good Grief!’?

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The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

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Comment l'IA Générative permet d'accélérer les prises de décision ?

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Driving long term performance with customer lifetime value

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Magazine supply optimization: How data-centric solutions are changing the game

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EV.olution, le baromètre français des véhicules électriques - Octobre 2023

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Sponsorship: Marketing measurement’s biggest blind spot?

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Winning marketing strategies for consumer brands: benchmarking metrics that matter

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We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

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The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has accepted our scientific paper on AthenIA

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Ekimetrics appoints Christina Cen as General Manager, China, to lead our Shanghai office and support our strategic expansion in the APAC region

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Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

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The International Joint Conference on Artificial Intelligence (IJCAI) has accepted our scientific paper

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Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

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Ekimetrics launches CLAIR to demystify and democratize AI

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Ekimetrics earns EcoVadis Gold medal: Among the top 2%

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Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

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Ekimetrics joins the prestigious French Tech 120 ranking

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Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

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"Notre approche holistique du Marketing Mix Modeling : la clé pour créer de l'impact"

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Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

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Committed to excellence, driven by a mission

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"The rollout of the AI Act should be smooth if companies are well-prepared"

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Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation

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Responsible AI: Advanced Level certification by LabelIA for Ekimetrics

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Ekimetrics launches the Radians platform

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Ekimetrics x The French Chamber in Hong Kong launch The Hong Kong Business Dashboard

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Innovation: ClimateQ&A, a new AI chat tool for environmental issues

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Ekimetrics presents its scientific paper on Interpretability and NLP at the xAI World Conference

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Mission Committee Report

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Ekimetrics 2023 ESG Report

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Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges

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Unlocking the power of Gen AI: the crucial role of data governance

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Generative AI and the Magical Fable

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Investigating public perceptions of climate change using ClimateQ&A

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Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing

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A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?

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Decoding the challenges of MMM in-housing

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2024 APAC Data & Digital Trends

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AI: striving for a clean and sovereign Europe

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Building bridges between short-term ROI and Desirability in turbulent times!

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YouTube creative effectiveness: Three golden rules that could double ROI

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How Marketing Mix Modeling can become a powerful tool for sustainable business performance

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The new world of marketing measurement: best practice for impact and resilience

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Advanced Study: Measuring YouTube ad creative quality impact at scale

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Think big, act small: Using data science to accelerate portfolio value creation in Private Equity

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Sustainability in Fashion: Why Data Science Matters

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The Role of Customer Analytics Throughout the Value Chain

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L'IA générative : moteur d'impact pour les métiers - 6 piliers pour un projet réellement transformatif

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Responsible AI: A competitive edge in the data and GenAI landscape

Article

Découvrez nos dernières actualités autour de l'IA

Livre blanc

1st January 2000

GenAI for business in action

Livre blanc

1st January 2000

Les 5 tendances de l’IA en 2025

Livre blanc

1st January 2000

L'IA générative : moteur d'impact pour les métiers - 6 piliers pour un projet réellement transformatif

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