Making Effectiveness a Strategic Driver for C-Suite

November 19, 2024

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Minute Read

Author:

Thibault Labarre

Matt Andrew

How to create strategic impact with your Marketing Mix Modeling (MMM) programme? In this paper, discover the strategic and operational imperatives required to effectively leverage MMM and drive measurable commercial outcomes at scale.

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November 19, 2024

•

Minute Read

Efficacité marketing et commerciale

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