Campaign Optimization
Make Performance Predictable.
Marketing performance fluctuates because optimization happens inside channels not across them.
Connect your testing, activation, and learning into one continuous decision cycle with Campaign Optimization.
- Prioritize what to test before spending
- Scale impact factors across campaigns
- Improve results without increasing budget
Why Campaign Performance Doesn’t Repeat
Campaigns don’t fail because teams lack ideas. They fail because learning doesn’t accumulate to inform which idea will perform best.
Learnings Stay Local
Each campaign tests in isolation, so impact driver learnings cannot be reused or scaled confidently.
Creative and Media Are Optimized Separately
Channels optimize efficiency while creative drives impact but decisions between them are not connected.
Spend Scales Before Proof
Budgets increase before strategies are validated, creating volatility instead of growth.
Campaign Optimization Framework
Connect insights, experimentation, and activation into a continuous learning cycle.
Ad Setting Optimization
Deploy campaigns with evidence, not assumptions.
Translate learnings into concrete activation rules so your campaigns launch with validated settings instead of post-hoc adjustments.
- Apply proven budget allocation patterns
- Coordinate frequency and reach across channels
- Optimize seasonality and activation orchestration
- Align targeting with expected incremental impact
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Creative Effectiveness
Make creative execution your competitive edge.
Guide deployment and optimization, not just reporting, with performance signals, making creative a measurable growth lever.
- Identify winning creative patterns
- Scale formats that drive incremental impact
- Refresh assets based on performance decay
Experiment & Validate
Prove impact before scaling spend.
Quantify incremental impact from emerging platforms, activation strategies, and investment shifts with structured experimentation. Make your budget decisions with confidence, not hindsight.
- Integrated A/B and multivariate testing
- Controlled rollouts before expansion
- Continuous experimentation across campaigns
Powered by Eki.Decisions
Connect campaign optimization capabilities with decision intelligence thanks to Eki.Decisions, so your teams can continuously leverage performance insights across campaigns and markets.
- Connect media, creative, audience, and activation performance data
- Support scenario analysis to evaluate deployment strategies
- Enable collaboration across marketing and media teams
- Apply consistent decision logic across brands, categories, and regions
Extend Decision Intelligence Beyond Campaigns
Campaign Optimization establishes how marketing decisions can be structured, tested, and scaled. Eki.Decisions applies the same decision logic across the rest of the business.
Marketing Effectiveness
Establish a shared understanding of how marketing drives your business outcomes with Marketing Mix Modeling, enabling confident decisions across your organization.
Customer Value Orchestration
Create a shared logic for who to engage, when, and why. Align actions across your teams and channels turning engagement into measurable value.
Revenue Growth Management
Evaluate price, promotion, and investment trade-offs to keep your growth profitable at scale.