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Leveraging data effectively is complex and challenging. We are here to explain it in everyday terms, getting straight to the heart of how to use data to help your business.

Featured

文章

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

白皮书

白皮书: 长期品牌建设ROI的科学衡量

新闻

Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

文章

Agentic AI for Marketing: When Data Turns into Action

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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

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3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling

文章

How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

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Branding Beyond the Quarter: Measuring Long-Term Media Impact with Data Science

文章

Why Influencer marketing is no longer a measurement blind spot

文章

MMM vs. MTA: Which marketing measurement approach drives better decisions?

白皮书

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

文章

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

白皮书

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

文章

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

文章

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

文章

Why luxury and beauty Maisons need AI to steer their transformation

文章

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

新闻

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

文章

Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling

Business case

How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

文章

Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

新闻

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

白皮书

GenAI for business in action

新闻

Ekimetrics中国区总经理专访：数据科学+AI双引擎，在中国咨询圈杀出新路径

新闻

Ekimetrics reshapes its executive governance as part of “Elevate”, its 2028 strategic plan to become the global leader in AI deployment at scale

白皮书

Influencer Marketing Measurement for the Next Era

白皮书

“安静的AI”，赋能奢侈品与美妆品牌的卓越力量

文章

How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

文章

Drive Sustainability through Data from strategy to business impact

新闻

Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

白皮书

The 5 AI trends in 2025

白皮书

Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

文章

Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

文章

Ekimetrics负责任AI安全框架：守护数据资产，重塑企业竞争优势

文章

Tackle customer strategy through data: 7 key steps to drive growth

文章

Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

文章

2025年亚太区 AI与数据智能新趋势

文章

6 things to remember to create strategic impact with Marketing Mix Modeling

文章

Generative AI at the service of marketing: how to optimize content production at scale

白皮书

Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

文章

How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

采访

Transform marketing decision-making with next-generation Marketing Mix Modeling

文章

Decoding China's GenAI: A Guide for Global Business

文章

Self-AMPLIFY: Improving small language models with self post hoc explanations

新闻

Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions

白皮书

Making Effectiveness a Strategic Driver for C-Suite

文章

Retail Media Networks: Good Value, or ‘Good Grief!’?

新闻

The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

白皮书

Driving long term performance with customer lifetime value

文章

Magazine supply optimization: How data-centric solutions are changing the game

文章

Sponsorship: Marketing measurement’s biggest blind spot?

白皮书

亚太消费市场营销攻略白皮书：出海品牌的营销致胜之道

新闻

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

新闻

The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has accepted our scientific paper on AthenIA

新闻

Ekimetrics appoints Christina Cen as General Manager, China, to lead our Shanghai office and support our strategic expansion in the APAC region

新闻

Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

新闻

The International Joint Conference on Artificial Intelligence (IJCAI) has accepted our scientific paper

新闻

Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

新闻

Ekimetrics launches CLAIR to demystify and democratize AI

新闻

Ekimetrics earns EcoVadis Gold medal: Among the top 2%

新闻

Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

新闻

Ekimetrics joins the prestigious French Tech 120 ranking

新闻

Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

新闻

“Our holistic MMM approach is instrumental in creating impact”

新闻

Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

新闻

Committed to excellence, driven by a mission

新闻

"The rollout of the AI Act should be smooth if companies are well-prepared"

新闻

Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation

新闻

Responsible AI: Advanced Level certification by LabelIA for Ekimetrics

新闻

Ekimetrics launches the Radians platform

新闻

Ekimetrics x The French Chamber in Hong Kong launch The Hong Kong Business Dashboard

新闻

Innovation: ClimateQ&A, a new AI chat tool for environmental issues

新闻

Ekimetrics presents its scientific paper on Interpretability and NLP at the xAI World Conference

白皮书

Mission Committee Report

白皮书

Ekimetrics 2023 ESG Report

文章

Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges

文章

Unlocking the power of Gen AI: the crucial role of data governance

文章

Generative AI and the Magical Fable

文章

Investigating public perceptions of climate change using ClimateQ&A

文章

Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing

文章

A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?

文章

Decoding the challenges of MMM in-housing

文章

2024 APAC Data & Digital Trends

文章

AI: striving for a clean and sovereign Europe

文章

Building bridges between short-term ROI and Desirability in turbulent times!

白皮书

YouTube creative effectiveness: Three golden rules that could double ROI

白皮书

How Marketing Mix Modeling can become a powerful tool for sustainable business performance

白皮书

The new world of marketing measurement: best practice for impact and resilience

白皮书

Advanced Study: Measuring YouTube ad creative quality impact at scale

白皮书

Think big, act small: Using data science to accelerate portfolio value creation in Private Equity

白皮书

Sustainability in Fashion: Why Data Science Matters

白皮书

The Role of Customer Analytics Throughout the Value Chain

白皮书

Generative AI: from potential to impact - 6 pillars for a transformational success

白皮书

Responsible AI: A competitive edge in the data and GenAI landscape

白皮书

Scaling Marketing Effectiveness

白皮书

Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions

白皮书

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC

白皮书

The Forrester Wave: Marketing Measurement and Optimization, Q3 2023

白皮书

ChatGPT and generative AI, a turning point in the history of AI ?

白皮书

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC

Blog & ressources

Découvrez nos dernières actualités autour de l'IA

白皮书

1st January 2000

“安静的AI”，赋能奢侈品与美妆品牌的卓越力量

白皮书

1st January 2000

The 5 AI trends in 2025

白皮书

1st January 2000

Generative AI: from potential to impact - 6 pillars for a transformational success

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