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Ekimetrics.
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Leveraging data effectively is complex and challenging. We are here to explain it in everyday terms, getting straight to the heart of how to use data to help your business.

Featured

Why Influencer marketing is no longer a measurement blind spot

Article

MMM vs. MTA: Which marketing measurement approach drives better decisions?

Article

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

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Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

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Three steps CMOs need to take now to ride the EV adoption wave

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Rebuilding Marketing for the Privacy-First Era

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Why luxury and beauty Maisons need AI to steer their transformation

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Driving Customer Loyalty: Why mass market brands still need to focus on CLV as a core metric

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Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

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Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

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Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

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EVs, AI & Infrastructure: Insights from MOVE 2025

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Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling

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The right product, in the right place, at the right time: How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

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Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

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Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

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AXA Uses Creative Attention Scoring to Drive Business Outcomes - Now on Podcast

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GenAI for business in action

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Driving Electrification with Data and AI throughout the Customer Lifecycle

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Ekimetrics reshapes its executive governance as part of “Elevate”, its 2028 strategic plan to become the global leader in AI deployment at scale

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Influencer Marketing Measurement for the Next Era

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'Quiet AI' The Invisible Touch in Luxury and Beauty

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How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

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Drive Sustainability through Data from strategy to business impact

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Welcoming Akhila Venkitachalam as Partner at Ekimetrics

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Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

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Six key areas for successful GenAI implementation

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The 5 AI trends in 2025

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Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

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Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

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Why Responsible AI security is key to protecting data and gaining a competitive edge

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Tackle customer strategy through data: 7 key steps to drive growth

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Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

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WEBINAR: Making Unified Measurement a Reality: A view from Sky

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Measurement’s Missing Link: Tracing the Impact of Social Communities

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2025 APAC Data & AI Trends: AI-Driven Business Transformation – Are You Ready for the Change?

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From Marketing Mix Modelling to Econometrics: Top 10 FAQs answered

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6 things to remember to create strategic impact with Marketing Mix Modeling

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Generative AI at the service of marketing: how to optimize content production at scale

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Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

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How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

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Transform marketing decision-making with next-generation Marketing Mix Modeling

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Decoding China's GenAI: A Guide for Global Business

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Self-AMPLIFY: Improving small language models with self post hoc explanations

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Marketing’s Seat at the Pricing Table: How can we bring customer centricity back into pricing decisions?

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Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM)

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Making Effectiveness a Strategic Driver for C-Suite

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Retail Media Networks: Good Value, or ‘Good Grief!’?

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The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

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Driving long term performance with customer lifetime value

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Magazine supply optimization: How data-centric solutions are changing the game

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Sponsorship: Marketing measurement’s biggest blind spot?

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Winning marketing strategies for consumer brands: benchmarking metrics that matter

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We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

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The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has accepted our scientific paper on AthenIA

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Ekimetrics appoints Christina Cen as General Manager, China, to lead our Shanghai office and support our strategic expansion in the APAC region

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Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

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Ekimetrics launches CLAIR to demystify and democratize AI

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Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

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The International Joint Conference on Artificial Intelligence (IJCAI) has accepted our scientific paper

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Ekimetrics earns EcoVadis Gold medal: Among the top 2%

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Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

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Ekimetrics joins the prestigious French Tech 120 ranking

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Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

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Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

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“Our holistic MMM approach is instrumental in creating impact”

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Committed to excellence, driven by a mission

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"The rollout of the AI Act should be smooth if companies are well-prepared"

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Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation

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Responsible AI: Advanced Level certification by LabelIA for Ekimetrics

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Ekimetrics launches the Radians platform

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Ekimetrics x The French Chamber in Hong Kong launch The Hong Kong Business Dashboard

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Innovation: ClimateQ&A, a new AI chat tool for environmental issues

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Ekimetrics presents its scientific paper on Interpretability and NLP at the xAI World Conference

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Mission Committee Report

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Ekimetrics 2023 ESG Report

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Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges

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Unlocking the power of Gen AI: the crucial role of data governance

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Generative AI and the Magical Fable

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Investigating public perceptions of climate change using ClimateQ&A

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Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing

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A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?

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Decoding the challenges of MMM in-housing

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2024 APAC Data & Digital Trends

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AI: striving for a clean and sovereign Europe

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Building bridges between short-term ROI and Desirability in turbulent times!

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How Marketing Mix Modeling can become a powerful tool for sustainable business performance

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YouTube creative effectiveness: Three golden rules that could double ROI

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Advanced Study: Measuring YouTube ad creative quality impact at scale

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The new world of marketing measurement: best practice for impact and resilience

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Think big, act small: Using data science to accelerate portfolio value creation in Private Equity

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Sustainability in Fashion: Why Data Science Matters

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Six key areas for successful GenAI implementation

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Scaling Marketing Effectiveness

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Responsible AI: A competitive edge in the data and GenAI landscape

Article

The Role of Customer Analytics Throughout the Value Chain

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The Forrester Wave: Marketing Measurement and Optimization, Q3 2023

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Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC

Article

ChatGPT and generative AI, a turning point in the history of AI ?

Article

Blog & ressources

Découvrez nos dernières actualités autour de l'IA

Whitepaper

1st January 2000

GenAI for business in action

Whitepaper

1st January 2000

'Quiet AI' The Invisible Touch in Luxury and Beauty

Whitepaper

1st January 2000

Six key areas for successful GenAI implementation

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