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Ekimetrics.
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Leveraging data effectively is complex and challenging. We are here to explain it in everyday terms, getting straight to the heart of how to use data to help your business.

Featured

News

Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

Blog article

Agentic AI for Marketing: When Data Turns into Action

Blog article

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

Blog article

3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling

Blog article

How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

Blog article

Branding Beyond the Quarter: Measuring Long-Term Media Impact with Data Science

Blog article

Why Influencer marketing is no longer a measurement blind spot

Blog article

MMM vs. MTA: Which marketing measurement approach drives better decisions?

Whitepaper

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Blog article

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

Blog article

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Blog article

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

Blog article

Three steps CMOs need to take now to ride the EV adoption wave

Whitepaper

Rebuilding Marketing for the Privacy-First Era

Blog article

Why luxury and beauty Maisons need AI to steer their transformation

Blog article

Driving Customer Loyalty: Why mass market brands still need to focus on CLV as a core metric

Blog article

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

News

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Blog article

EVs, AI & Infrastructure: Insights from MOVE 2025

Blog article

Short-term results vs. long-term strategy: Avoid trade-offs with Marketing Mix Modeling

Business case

How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

Blog article

Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

News

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

AXA Uses Creative Attention Scoring to Drive Business Outcomes - Now on Podcast

Whitepaper

GenAI for business in action

Driving Electrification with Data and AI throughout the Customer Lifecycle

News

Ekimetrics reshapes its executive governance as part of “Elevate”, its 2028 strategic plan to become the global leader in AI deployment at scale

Whitepaper

Influencer Marketing Measurement for the Next Era

Whitepaper

'Quiet AI' The Invisible Touch in Luxury and Beauty

Blog article

How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

Blog article

Drive Sustainability through Data from strategy to business impact

Blog article

Welcoming Akhila Venkitachalam as Partner at Ekimetrics

News

Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

Whitepaper

Six key areas for successful GenAI implementation

Whitepaper

The 5 AI trends in 2025

Whitepaper

Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

Blog article

Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

Blog article

Why Responsible AI security is key to protecting data and gaining a competitive edge

Blog article

Tackle customer strategy through data: 7 key steps to drive growth

Blog article

Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

Blog article

WEBINAR: Making Unified Measurement a Reality: A view from Sky

Blog article

Measurement’s Missing Link: Tracing the Impact of Social Communities

Blog article

2025 APAC Data & AI Trends: AI-Driven Business Transformation – Are You Ready for the Change?

Blog article

From Marketing Mix Modelling to Econometrics: Top 10 FAQs answered

Blog article

6 things to remember to create strategic impact with Marketing Mix Modeling

Blog article

Generative AI at the service of marketing: how to optimize content production at scale

Whitepaper

Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

Blog article

How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

Interviews

Transform marketing decision-making with next-generation Marketing Mix Modeling

Blog article

Decoding China's GenAI: A Guide for Global Business

Blog article

Self-AMPLIFY: Improving small language models with self post hoc explanations

Blog article

Marketing’s Seat at the Pricing Table: How can we bring customer centricity back into pricing decisions?

News

Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM)

Whitepaper

Making Effectiveness a Strategic Driver for C-Suite

Blog article

Retail Media Networks: Good Value, or ‘Good Grief!’?

News

The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

Whitepaper

Driving long term performance with customer lifetime value

Blog article

Magazine supply optimization: How data-centric solutions are changing the game

Blog article

Sponsorship: Marketing measurement’s biggest blind spot?

Report

Winning marketing strategies for consumer brands: benchmarking metrics that matter

News

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

News

The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has accepted our scientific paper on AthenIA

News

Ekimetrics appoints Christina Cen as General Manager, China, to lead our Shanghai office and support our strategic expansion in the APAC region

News

Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

News

Ekimetrics launches CLAIR to demystify and democratize AI

News

Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

News

The International Joint Conference on Artificial Intelligence (IJCAI) has accepted our scientific paper

News

Ekimetrics earns EcoVadis Gold medal: Among the top 2%

News

Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

News

Ekimetrics joins the prestigious French Tech 120 ranking

News

Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

News

Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

News

“Our holistic MMM approach is instrumental in creating impact”

News

Committed to excellence, driven by a mission

News

"The rollout of the AI Act should be smooth if companies are well-prepared"

News

Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation

News

Responsible AI: Advanced Level certification by LabelIA for Ekimetrics

News

Ekimetrics launches the Radians platform

News

Ekimetrics x The French Chamber in Hong Kong launch The Hong Kong Business Dashboard

News

Innovation: ClimateQ&A, a new AI chat tool for environmental issues

News

Ekimetrics presents its scientific paper on Interpretability and NLP at the xAI World Conference

Report

Mission Committee Report

Report

Ekimetrics 2023 ESG Report

Blog article

Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges

Blog article

Unlocking the power of Gen AI: the crucial role of data governance

Blog article

Generative AI and the Magical Fable

Blog article

Investigating public perceptions of climate change using ClimateQ&A

Blog article

Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing

Blog article

A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?

Blog article

Decoding the challenges of MMM in-housing

Blog article

2024 APAC Data & Digital Trends

Blog article

AI: striving for a clean and sovereign Europe

Blog article

Building bridges between short-term ROI and Desirability in turbulent times!

Whitepaper

How Marketing Mix Modeling can become a powerful tool for sustainable business performance

Whitepaper

YouTube creative effectiveness: Three golden rules that could double ROI

Whitepaper

Advanced Study: Measuring YouTube ad creative quality impact at scale

Whitepaper

The new world of marketing measurement: best practice for impact and resilience

Whitepaper

Think big, act small: Using data science to accelerate portfolio value creation in Private Equity

Whitepaper

Sustainability in Fashion: Why Data Science Matters

Whitepaper

Six key areas for successful GenAI implementation

Blog & ressources

Découvrez nos dernières actualités autour de l'IA

Whitepaper

1st January 2000

GenAI for business in action

Whitepaper

1st January 2000

'Quiet AI' The Invisible Touch in Luxury and Beauty

Whitepaper

1st January 2000

Six key areas for successful GenAI implementation

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