Commercial Excellence
Optimize Commercial Decisions Before You Are Forced to.
Navigate demand volatility, assortment complexity, and distribution trade-offs with forward decision visibility.
- Simulate outcomes before committing
- Compare price, promo, and distribution trade-offs
- Align decisions across commercial teams
Commercial Decisions Are Harder Than Ever to Get Right
Because pricing, assortment, and distribution decisions interact, isolated optimization creates enterprise risk.
Demand changes faster than planning cycles
Weekly behavior shifts invalidate quarterly assumptions, forcing reactive decisions across categories.
Demand volatility creates consistently unpredictable sales patterns across categories.
In-store choices are too complex to articulate
Expanding SKU catalogs across hundreds of store formats creates trade-offs that teams cannot evaluate before execution.
Network decisions commit long-term cost
Network changes impact demand transfer, service, margin and cannibalization that are difficult to quantify before significant investments are made.
Evaluate Commercial Trade-offs Before Execution
Understand drivers, test scenarios, and quantify impact before committing investment.
Anticipate Demand
Forecast demand with decision confidence.
Combine historical performance and market signals to forecast demand and quantify uncertainty through AI-supported predictive modeling.
- Identify relevant demand drivers
- Quantify forecast confidence
- Align sales, supply, and marketing planning
- Simulate demand evolution across multiple business scenarios
Define the in-store offer
Decide what earns shelf space.
Evaluate delist, list, and prioritisation scenarios at store and cluster levels before execution.
- Assess listing and de-listing risks
- Balance between brand coherence and local relevance
- Quantify assortment trade-offs
Network Optimization
Plan distribution structurally.
Model store networks, distribution flows, and channel coverage trade-offs to support network investment decisions.
- Simulate store openings, closures, or redistribution strategies
- Evaluate demand transfer and distribution trade-offs before commitment
- Visualize long-term structural business impact
Powered by Eki.Decisions
Connect your data, business levers, and scenario simulation within a single unified decision logic and scale commercial decision-making with transparency, consistency, and measurable impact thanks to the decision intelligence backbone, Eki.Decisions.
- Combine demand, pricing and distribution signals
- Evaluate enterprise trade-offs before commitment
- Apply consistent decision logic across markets
Scale Better Commercial Decisions
Commercial Excellence establishes the decision logic. Eki.Decisions extends the same intelligence across marketing, customer growth, pricing, and broader commercial strategy to ensure consistency across all business levers.
Marketing Effectiveness
Establish a shared understanding of how marketing drives your business outcomes with Marketing Mix Modeling, enabling confident decisions across your organization.
Customer Value Orchestration
Create a shared logic for who to engage, when, and why. Align actions across your teams and channels turning engagement into measurable value.
Revenue Growth Management
Evaluate price, promotion, and investment trade-offs to keep your growth profitable at scale.