Making Effectiveness a Strategic Driver for C-Suite

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日期： November 19, 2024

类别：白皮书

Author:

Thibault Labarre

Matt Andrew

How to create strategic impact with your Marketing Mix Modeling (MMM) programme? In this paper, discover the strategic and operational imperatives required to effectively leverage MMM and drive measurable commercial outcomes at scale.

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Making Effectiveness a Strategic Driver for C-Suite

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