Revenue Growth Management
Control Margin Before the Market Decides it For You.
Commercial teams face constant trade-offs between price, volume, and investment. Structure how your pricing, promotion, and trade decisions are evaluated with RGM, so your growth remains profitable at scale.
- Simulate price, promotion, and trade scenarios before execution
- Balance short-term revenue with long-term brand and category growth
- Align commercial, marketing, and finance decisions to scale proven strategies across markets and retailers
Making the Right Commercial Trade-offs is Harder Than Ever
Organizations have more data than ever, yet still struggle to translate it into consistent commercial decisions. Pricing, promotion, and portfolio choices are made separately, creating hidden margin risk.
Pricing Decisions Carry Structural Risk
Price changes affect volume, promotion intensity, and retailer relationships simultaneously. Without advanced scenario simulation and forecasting, risk is understood only after execution.
Promotions Drive Volume, Not Always Value
Short-term sales often increase while profitability declines. Without coordinated decision logic across the full promotion landscape, trade investment becomes reactive.
Scaling Decisions Across Markets is Inconsistent
Local optimization leads to conflicting strategies across retailers and countries. Best practices rarely translate into repeatable growth.
A Decision Engine for Profitable Growth
Unify your pricing, promotion, and trade investment decisions into a single governed framework with Revenue Growth Management, and connect simulation, execution, and performance measurement.
Pricing Decisions
Build pricing strategies with clear performance visibility.
Support pricing decisions with a structured understanding of demand response, competitive context, and financial impact.
- Evaluate price moves before execution
- Measure elasticity across channels and markets
- Identify revenue and margin growth scenarios
- Balance short-term revenue vs long-term positioning
Promotion Decisions
Promotion strategies that create incremental value, not just volume.
Design promotion strategies by evaluating commercial impact, investment efficiency, and profitability trade-offs across retailers and categories.
- Identify promotions that drive real demand
- Allocate trade investment across retailers
- Balance sales uplift with margin protection
- Plan consistent activation strategies
Powered by Eki.Decisions
- Simulate decisions before execution
- Connect commercial levers to financial impact
- Apply consistent decision logic across markets
- Turn commercial planning across brands, categories and geographies into repeatable growth
Eki Decisions transforms pricing, promotion, and trade investment data into structured commercial decision intelligence. Ensuring commercial actions reinforce margin, growth, and strategy.
Apply the Same Decision Logic Across Your Entire Business
The intelligence powering Revenue Growth Management can be structured, tested, and scaled to other critical business decisions.
Marketing Effectiveness
Establish a shared understanding of how marketing drives your business outcomes with Marketing Mix Modeling, enabling confident decisions across your organization.
Customer Value Orchestration
Create a shared logic for who to engage, when, and why. Align actions across your teams and channels turning engagement into measurable value.
Commercial Excellence
Navigate your demand volatility, assortment complexity, and distribution choices with forward decision visibility.