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How Accor optimized its investment marketing thanks to Marketing Mix Modeling

Given the multiplicity of its marketing levers, Accor decided on data-driven marketing management. Thanks to its Marketing Mix Modeling strategy and progressive deployment of the One.Vision solution, the group lays the groundwork for more rational marketing with more educated decision-making, a ​​more precise reallocation of budgets, and better collaboration between business teams as a result.

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How brands like Jaeger-LeCoultre and IWC harnessed AI to optimize assortments across 3,000 retail locations

Boosting financial performance through loyalty program transformation

How Pierre & Vacances-Center Parcs made Marketing Mix Modeling a strategic decision-making lever

How Accor optimized its investment marketing thanks to Marketing Mix Modeling

Scalable, fully automated climate risk assessments using generative AI and scientific frameworks

Spinoza: A generative artificial intelligence tool created with and for journalists, dedicated to augmented and ethical journalism

How a global beauty leader uses AI-powered Marketing Mix Modeling to optimize its marketing ROI and brand equity

Scaling sustainability data extraction with Generative AI for a Global Plastic Waste Reduction Initiative

How Marketing Mix Modeling helped optimize $15M in media spend

Optimizing advertising and promotion for Luxury Retail in APAC with advanced Marketing Mix Modeling

How Bonduelle optimizes its media investments with Marketing Mix Modeling

Optimizing media deployment with real-time monitoring and advanced modeling

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Microsoft
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French Tech 120
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Ecovadis
Gold in Good & Impact Responsible Advertising
La Nuit des Rois 2024
HR Asia Best Companies To Work For in Asia
HR Asia
Great Place to Work in US
Great Place to Work
Great Place to Work in UK
Great Place to Work
Great Place to Work in France
Great Place to Work
Google Measurement Partner
Google France
Sustainable Business Practices
Cas d'Or du Digital Responsable
Analytics Company of the Year
British Data Awards
Specialization Data Analytics
Google Cloud Partner
Sustainability Partner of the Year
Microsoft
Laureate 2024
French Tech 120
Gold Medal
Ecovadis

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