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Haleon’s Journey to Scaling Global Marketing Effectiveness

Over the last 5 years, Haleon, one of the largest consumer healthcare brands in the world, partnered with Ekimetrics to build a global always-on measurement capability that fundamentally transformed how marketing decisions are made across the business. Replacing fragmented local analytics with a unified, enterprise-level system that empowers faster, smarter investment decisions for over 1000 marketers worldwide.

By embedding a shared language of performance, Haleon now plan, optimise and evaluate marketing with far greater consistency, comparability and impact across markets.  

Listen to Haleon share their journey in our two short podcast episodes:

Case studies

Success Stories

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How brands like Jaeger-LeCoultre and IWC harnessed AI to optimize assortments across 3,000 retail locations

Boosting financial performance through loyalty program transformation

AI and cosmetics: transforming the beauty experience thanks to large-scale personalization

Haleon’s Journey to Scaling Global Marketing Effectiveness

From awareness to occupancy: How Eurostar drives growth with Ekimetrics’ MMM

How Pierre & Vacances-Center Parcs made Marketing Mix Modeling a strategic decision-making lever

How Accor optimized its investment marketing thanks to Marketing Mix Modeling

Spinoza: A generative artificial intelligence tool created with and for journalists, dedicated to augmented and ethical journalism

How a global beauty leader uses AI-powered Marketing Mix Modeling to optimize its marketing ROI and brand equity

Scaling sustainability data extraction with Generative AI for a Global Plastic Waste Reduction Initiative

How Marketing Mix Modeling helped optimize $15M in media spend

Optimizing advertising and promotion for Luxury Retail in APAC with advanced Marketing Mix Modeling

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail CPG
Retail Luxury, Fashion & Beauty
Retail & QSR
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
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Our Awards
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2025
2025 DataIQ Best Place to Work in Data
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Gold in Good & Impact Responsible Advertising
La Nuit des Rois 2024
HR Asia Best Companies To Work For in Asia
HR Asia
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Google Measurement Partner
Sustainable Business Practices
Cas d'Or du Digital Responsable
Analytics Company of the Year
British Data Awards
Google Specialized Partner
Data Analytics
Microsoft Solutions Partner
AI and Machine Learning
Laureate 2024
French Tech 120
Gold Medal
Ecovadis
Cybervadis Gold
Cyberessentials
LabelIA - Advanced
2025
2025 DataIQ Best Place to Work in Data
Solution Provider
Gold Medal Ecovadis
Gold in Good & Impact Responsible Advertising
La Nuit des Rois 2024
HR Asia Best Companies To Work For in Asia
HR Asia
Great Place to Work in US
Great Place to Work
Great Place to Work in UK
Great Place to Work
Great Place to Work in France
Great Place to Work
Google Measurement Partner
Sustainable Business Practices
Cas d'Or du Digital Responsable
Analytics Company of the Year
British Data Awards
Google Specialized Partner
Data Analytics
Microsoft Solutions Partner
AI and Machine Learning
Laureate 2024
French Tech 120
Gold Medal
Ecovadis

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