AXA Uses Creative Attention Scoring to Drive Business Outcomes

AXA wanted to quantify the contribution of ad creative to business outcomes with a single metric and speed up the MMM cycle with predictive ROI metrics to allow more agile, effective messaging and placements against key audiences. 

We conducted an independent study with AXA using Realeyes’ PreView AI-solution that rates video creatives with an Attention Potential score, to determine the relationship between the Attention Potential scores and sales outcomes and understand what benchmark creative score is needed for impact.  

Using this score meant we were able to predict ROI within +/-10% accuracy on the tested market. 

Predict ROI within +/-10% 

Read the full business case here