Votre portefeuille est votre premier levier de croissance. Tirez-en parti.
Votre stratégie est souvent claire sur le papier : vous savez quelles marques prioriser, quels marchés conquérir, comment allouer vos ressources. Dans la pratique, c'est plus difficile : les budgets se décident en silos, les plans sont reconduits à l'identique. Notre solution Profitable Sustainable Growth fait le lien entre votre stratégie et vos décisions d'allocation publicitaire et promotionnelle grâce à la data et l'IA.
- Construisez une vision ROI unifiée et comparable sur toutes vos marques, marchés et catégories
- Simulez des scénarios d'allocation en quelques minutes, pas en plusieurs semaines
- Alignez les équipes groupe et locales sur les mêmes chiffres, méthodes et langage
All Definitions
Adstock
A mathematical transformation that models the lagged and decaying effect of advertising on consumer behaviour — accounting for the fact that exposure to an ad doesn't convert immediately.
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The ideas shaping modern
marketing measurement
Beyond definitions — why these concepts matter for your business decisions.
Why MMM is becoming the new standard
As third-party cookies disappear and digital attribution loses reliability, MMM offers a privacy-first, holistic view of what actually drives growth across every channel.
What incrementality really means for decisions
Incrementality testing answers one question: would this result have happened without our marketing? The answer determines how you allocate the next euro of budget.
How to measure real marketing ROI
Last-click attribution inflates bottom-funnel channels. True ROI measurement requires models that account for the full causal chain from brand investment to revenue.
Go deeper into marketing measurement
Marketing Effectiveness
How Ekimetrics builds a unified, accurate view of marketing performance and ROI across all channels.
Campaign Optimization
Connect testing, activation and learning into a continuous cycle that makes performance predictable.
Eki.Decisions
One decision system that aligns enterprise trade-offs before execution — not just another dashboard.
Haleon — Scaling MMM globally
How Haleon deployed unified marketing measurement across 30+ markets to drive efficiency at scale.
Eurostar — From awareness to occupancy
How Eurostar connects brand investment to revenue and yield outcomes via Ekimetrics' MMM.
The Forrester Wave™ — Q1 2026
Ekimetrics recognized as a Leader in Marketing Measurement and Optimization Services.
Common questions
The questions we hear most from marketing, analytics and finance teams getting started with measurement.
What is incrementality in marketing?
Incrementality refers to the additional outcome generated by a specific marketing action compared to what would have happened without it. Measuring it typically requires controlled experimentation — a test group exposed to the marketing and a holdout that isn't — so the difference can be attributed causally.
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