资产为本，杠杆制胜
多数企业都有清晰的书面上的增长战略，包括确定主推品牌、开拓目标市场、统筹布局业务资源。
但在执行环节屡屡受阻：预算分配往往受制于部门壁垒与过往经验，脱离了战略核心。
盈利且可持续增长理念可打通这一关卡，借助数据与人工智能，让战略精准落地到广告及促销费用的分配决策中。
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- 统一搭建跨品牌、市场及品类的可比投资回报率视图
- 数分钟内即可完成场景化资源重新调配，无需耗时数周
- 统一数据口径，协同海内外团队方向一致
All Definitions
Adstock
A mathematical transformation that models the lagged and decaying effect of advertising on consumer behaviour — accounting for the fact that exposure to an ad doesn't convert immediately.
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The ideas shaping modern
marketing measurement
Beyond definitions — why these concepts matter for your business decisions.
Why MMM is becoming the new standard
As third-party cookies disappear and digital attribution loses reliability, MMM offers a privacy-first, holistic view of what actually drives growth across every channel.
What incrementality really means for decisions
Incrementality testing answers one question: would this result have happened without our marketing? The answer determines how you allocate the next euro of budget.
How to measure real marketing ROI
Last-click attribution inflates bottom-funnel channels. True ROI measurement requires models that account for the full causal chain from brand investment to revenue.
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Marketing Effectiveness
How Ekimetrics builds a unified, accurate view of marketing performance and ROI across all channels.
Campaign Optimization
Connect testing, activation and learning into a continuous cycle that makes performance predictable.
Eki.Decisions
One decision system that aligns enterprise trade-offs before execution — not just another dashboard.
Haleon — Scaling MMM globally
How Haleon deployed unified marketing measurement across 30+ markets to drive efficiency at scale.
Eurostar — From awareness to occupancy
How Eurostar connects brand investment to revenue and yield outcomes via Ekimetrics' MMM.
The Forrester Wave™ — Q1 2026
Ekimetrics recognized as a Leader in Marketing Measurement and Optimization Services.
Common questions
The questions we hear most from marketing, analytics and finance teams getting started with measurement.
What is incrementality in marketing?
Incrementality refers to the additional outcome generated by a specific marketing action compared to what would have happened without it. Measuring it typically requires controlled experimentation — a test group exposed to the marketing and a holdout that isn't — so the difference can be attributed causally.
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