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通过先进的营销组合模型(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化营销组合,实现可持续、数据驱动的业绩提升。

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结合数据分析与行业洞察,我们帮助客户加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量

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营销效果评估与营销组合模型

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白皮书
September 1, 2024
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Mission Committee Report

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July 8, 2024
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Ekimetrics earns EcoVadis Gold medal: Among the top 2%

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白皮书
May 23, 2024
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Generative AI: from potential to impact - 6 pillars for a transformational success

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March 21, 2024
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The Role of Customer Analytics Throughout the Value Chain

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March 11, 2024
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AI与生成式AI
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January 10, 2024
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营销策略提效与优化
白皮书
November 27, 2023
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Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions

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营销策略提效与优化
白皮书
August 29, 2023
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The Forrester Wave: Marketing Measurement and Optimization, Q3 2023

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营销策略提效与优化
白皮书
June 27, 2023
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Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC

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