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营销效果优化

通过先进的营销组合模型(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化营销组合,实现可持续、数据驱动的业绩提升。

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June 1, 2026
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Smarter Marketing Investment in Financial Services: How MMM Drives Better Returns

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白皮书
May 7, 2026
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The CMO Tension Report: Navigating growth across APAC's complex world

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April 20, 2026
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Are your creative choices driven by data or intuition?

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奢侈品美妆

结合数据分析与行业洞察,我们帮助客户加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

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白皮书
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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November 25, 2025
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从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量

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文章
July 30, 2025
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Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

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营销策略提效与优化
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July 22, 2025
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Why luxury and beauty Maisons need AI to steer their transformation

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奢侈品、时尚与美妆
AI与生成式AI
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July 21, 2025
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Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

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新闻
July 16, 2025
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Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

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白皮书
July 7, 2025
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Rebuilding Marketing for the Privacy-First Era

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July 7, 2025
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EVs, AI & Infrastructure: Insights from MOVE 2025

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June 27, 2025
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Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

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营销策略提效与优化
成功案例
June 20, 2025
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

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奢侈品、时尚与美妆
AI与生成式AI
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June 12, 2025
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Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

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