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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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April 20, 2026
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Are your creative choices driven by data or intuition?

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February 2, 2026
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Ekimetrics signs first acquisition, moving towards global leadership in data and AI deployment

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通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

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June 1, 2026
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Smarter Marketing Investment in Financial Services: How MMM Drives Better Returns

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The CMO Tension Report: Navigating growth across APAC's complex world

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April 20, 2026
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白皮书
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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文章
October 21, 2025
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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

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October 21, 2025
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3 techniques for defending ​​your 2026 marketing budget thanks to Marketing Mix Modeling

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营销策略提效与优化
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October 16, 2025
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How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

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营销策略提效与优化
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October 16, 2025
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Branding Beyond the Quarter: Measuring Long-Term Media Impact with Data Science

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October 2, 2025
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Why Influencer marketing is no longer a measurement blind spot

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奢侈品、时尚与美妆
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September 25, 2025
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MMM vs. MTA: Which marketing measurement approach drives better decisions?

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营销策略提效与优化
白皮书
September 3, 2025
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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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奢侈品、时尚与美妆
营销策略提效与优化
文章
August 4, 2025
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Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

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August 4, 2025
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How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

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