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最新洞察与资源

获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库，帮助您解读营销表现并支持战略决策。

Featured by Ekimetrics

新闻
January 26, 2026
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Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

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成功案例
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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营销策略提效与优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

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白皮书
March 6, 2025
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Influencer Marketing Measurement for the Next Era

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文章
May 20, 2025
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How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

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文章
February 26, 2025
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Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

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奢侈品美妆

结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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白皮书
November 25, 2025
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白皮书: 长期品牌建设ROI的科学衡量

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新闻
November 28, 2024
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Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions

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营销策略提效与优化
白皮书
November 19, 2024
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Making Effectiveness a Strategic Driver for C-Suite

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营销策略提效与优化
文章
November 14, 2024
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Retail Media Networks: Good Value, or ‘Good Grief!’?

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消费品
营销策略提效与优化
新闻
November 12, 2024
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​​​The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

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白皮书
October 1, 2024
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Driving long term performance with customer lifetime value

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客户洞察与战略
文章
October 30, 2024
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Magazine supply optimization: How data-centric solutions are changing the game

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文章
September 9, 2024
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Sponsorship: Marketing measurement’s biggest blind spot?

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白皮书
March 21, 2025
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1 Minute Read

亚太消费市场营销攻略白皮书：出海品牌的营销致胜之道

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消费品
营销策略提效与优化
新闻
October 2, 2024
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8 Minute Read

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

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营销策略提效与优化
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