Is your MMM shaping the future?
Ekimetrics named a Leader in the Forrester Wave™ for Marketing Measurement & Optimization Services, Q1 2026, and recognized to turn measurement into decisions.
Looking for the right Marketing Measurement partner?
Ekimetrics has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Services, Q1 2026 for the second time.
This recognition confirms something we've believed for two decades: marketing measurement must be more than a report, it must be a lever that drives decisions for lasting competitive advantage.
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Forrester Wave™ Report
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Ekimetrics through the Forrester Wave™ lens
Here's a glimpse of what Forrester's report highlights about Ekimetrics' vision, MMM capabilities, and ability to turn measurement into decisions.
1. Redefining what Marketing Mix Modeling can be
Recognized as a Leader for completeness of vision, Ekimetrics is helping shape how MMM evolveds, using AI-driven innovation to move measurement from reporting toward growth and long-term transformation.
2. A proven MMM offering for complex organizations
Forrester highlights Ekimetrics' ability to deliver across the full MMM journey, from advanced modeling to scenario planning and budget decisions, at scale and across complex entreprise environments.
3. Designed so insights lead to decisions
Praised for transparency and change management, Ekimetrics helps organizations ensure MMM insights are understood, trusted, and actually used, turning measurement into real decision-making.