This is some text inside of a div block.

最新洞察与资源

获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库，帮助您解读营销表现并支持战略决策。

Featured by Ekimetrics

新闻
January 26, 2026
•
Minute Read

Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

阅读更多
成功案例
December 8, 2025
•
Minute Read

How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

阅读更多
文章
November 25, 2025
•
Minute Read

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

阅读更多

热门话题

浏览全部资源

营销策略提效与优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

了解更多
白皮书
September 3, 2025
•
Minute Read

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

阅读更多
文章
August 4, 2025
•
Minute Read

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

阅读更多
文章
July 30, 2025
•
Minute Read

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

阅读更多

奢侈品美妆

结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

了解更多
February 27, 2026
•
Minute Read

Luxury retail: How agentic AI allows “the right person at the right place at the right time”

阅读更多
文章
November 25, 2025
•
Minute Read

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

阅读更多
白皮书
November 25, 2025
•
Minute Read

白皮书: 长期品牌建设ROI的科学衡量

阅读更多

浏览全部资源

筛选与搜索

Format
Industry
重置筛选
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
白皮书
September 20, 2022
•
0 Minute Read

Think big, act small: Using data science to accelerate portfolio value creation in Private Equity

阅读更多
金融服务
No items found.
白皮书
April 26, 2023
•
1 Minute Read

Sustainability in Fashion: Why Data Science Matters

阅读更多
奢侈品、时尚与美妆
No items found.
白皮书
March 21, 2024
•
0 Minute Read

The Role of Customer Analytics Throughout the Value Chain

阅读更多
奢侈品、时尚与美妆
客户洞察与战略
白皮书
May 23, 2024
•
0 Minute Read

Generative AI: from potential to impact - 6 pillars for a transformational success

阅读更多
No items found.
AI与生成式AI
白皮书
March 11, 2024
•
0 Minute Read

Responsible AI: A competitive edge in the data and GenAI landscape

阅读更多
No items found.
AI与生成式AI
白皮书
January 10, 2024
•
0 Minute Read

Scaling Marketing Effectiveness

阅读更多
No items found.
营销策略提效与优化
白皮书
November 27, 2023
•
0 Minute Read

Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions

阅读更多
No items found.
营销策略提效与优化
白皮书
June 27, 2023
•
2 Minute Read

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC

阅读更多
奢侈品、时尚与美妆
营销策略提效与优化
白皮书
August 29, 2023
•
0 Minute Read

The Forrester Wave: Marketing Measurement and Optimization, Q3 2023

阅读更多
No items found.
营销策略提效与优化
No results found.

Try refining your search or reset the filters below.

Reset Filters
订阅

订阅邮件，获取最新洞察

欢迎您订阅我们的邮件以获得最新资讯。

必填项*
Merci!
Nous vous recontacterons très prochainement.
Oops! Something went wrong while submitting the form.