Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC

As brands look to the future, how can we leverage past lessons to impact consumers behaviors now? It is an interesting question not been easily answered in the context of the past three years. Marketing and consumer expectations have changed since COVID but to what degree? Which marketing drivers still work? Are they still efficient?  Understanding the change of customer behaviour and changing expectation is crucial to succeed in today’s market.At Ekimetrics, as data science experts, we recognize the importance of historical data in predicting future trends. Through multi-faceted, scenario planning to determine, we put together a benchmark report for Asia Pacific to use historical data to help brands plot their future marketing strategy. Our Whitepaper delves into marketing benchmarks, including spend and ROI, before and after the pandemic by Advertising & Promotion drivers. We will answer the question that brands ask us most often: how does my ROI compare within FMCG & Consumer Brand industry?Interested in this paper? Read our other APAC Marketing Benchmark report: Marketing Benchmark For Luxury Fashion Sector in APAC

In the wake of COVID-19, marketers must adapt their strategies to the new normal. This is particularly the case in the FMCG sector in which we focus on in this report.