Our Success Stories

Over the last 5 years, Haleon, one of the largest consumer healthcare brands in the world, partnered with Ekimetrics to build a global always-on measurement capability that fundamentally transformed how marketing decisions are made across the business. Replacing fragmented local analytics with a unified, enterprise-level system that empowers faster, smarter investment decisions for over 1000 marketers worldwide.

By embedding a shared language of performance, Haleon now plan, optimise and evaluate marketing with far greater consistency, comparability and impact across markets.  

Listen to Haleon share their journey in our two short podcast episodes:

• Redefining media planning with effectiveness transformation
• A journey to global marketing effectiveness serving 1000+ marketers