Accelerating the electric transition by identifying potential electric buyers
Our client, a multinational automotive manufacturer, aims to promote the adoption of electric vehicles by identifying potential electric vehicle buyers. This approach will make their marketing offers more efficient and boost the sales of electric vehicles.
What we did
Challenge
Construct a usable clients database
Augment the database with geographical and charging stations data
Accelerate the EV transition by delivering the right message, at right time, to the right person
Our approach
Creation of a client’s database
Creation of a customer database using internal data and open-source data. Implementation of two scoring models
Implementation one model for EVs and another for HEVs. Industrialization of the models
Industrialization of the final models for recurrent scoring updates
Outcome
Better understanding the purchase likelihood of each customer thanks to a Predictive scoring algorithms that assess the readiness to purchase EV and HEV vehicles
Periodic evaluations of the scores’ conversion rates on a quarterly schedule.
Enhanced precision in targeting relevant customers during renewal campaigns. A daily use of the scoring kpi to prioritize their marketing actions
