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Success story

Accelerating the electric transition by identifying potential electric buyers

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Our client, a multinational automotive manufacturer, aims to promote the adoption of electric vehicles by identifying potential electric vehicle buyers. This approach will make their marketing offers more efficient and boost the sales of electric vehicles.

2M+
Customers Scored
30+
Client Attributes Identified
Implemented customer scoring module into daily marketing planning
Discover

What we did

01

Challenge

Construct a usable clients database​

Augment the database with geographical and charging stations data​

Accelerate the EV transition by delivering the right message, at right time, to the right person

02

Our approach

Creation of a client’s database​

Creation of  a customer database using internal data and open-source  data. Implementation of two scoring models​

Implementation one model for EVs and another for HEVs. Industrialization of the models​

Industrialization of the final models for recurrent scoring updates​

03

Outcome

Better understanding the purchase likelihood of each customer thanks to a Predictive scoring algorithms that assess the readiness to purchase EV and HEV vehicles​

Periodic evaluations of the scores’ conversion rates on a quarterly schedule.​

Enhanced precision in targeting relevant customers during renewal campaigns. A daily use of the scoring kpi to prioritize their marketing actions​


    

Challenge

Our approach

Outcome

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