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How Accor optimized its investment marketing thanks to Marketing Mix Modeling

Given the multiplicity of its marketing levers, Accor decided on data-driven marketing management. Thanks to its Marketing Mix Modeling strategy and progressive deployment of the One.Vision solution, the group lays the groundwork for more rational marketing with more educated decision-making, a ​​more precise reallocation of budgets, and better collaboration between business teams as a result.

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How brands like Jaeger-LeCoultre and IWC harnessed AI to optimize assortments across 3,000 retail locations

AI and cosmetics: transforming the beauty experience thanks to large-scale personalization

Haleon’s Journey to Scaling Global Marketing Effectiveness

From awareness to occupancy: How Eurostar drives growth with Ekimetrics’ MMM

How Pierre & Vacances-Center Parcs made Marketing Mix Modeling a strategic decision-making lever

Generative AI-Powered Recommendation Engine for Matching Decarbonization Actions with Service Providers

How Accor optimized its investment marketing thanks to Marketing Mix Modeling

Scalable, fully automated climate risk assessments using generative AI and scientific frameworks

How a Q&A chatbot transformed information access and enhanced internal knowledge

Spinoza: A generative artificial intelligence tool created with and for journalists, dedicated to augmented and ethical journalism

Intelligent multi-language AI system for automated ESG data extraction from utility bills

Talk to your data: Conversational AI interface to explore and visualize plastic waste data with Natural Language

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail CPG
Retail Luxury, Fashion & Beauty
Retail & QSR
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
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Data Analytics
Microsoft Solutions Partner
AI and Machine Learning
Laureate 2024
French Tech 120
Gold Medal
Ecovadis
Cybervadis Gold
Cyberessentials
LabelIA - Advanced
2025
2025 DataIQ Best Place to Work in Data
Solution Provider
Gold Medal Ecovadis
Gold in Good & Impact Responsible Advertising
La Nuit des Rois 2024
HR Asia Best Companies To Work For in Asia
HR Asia
Great Place to Work in US
Great Place to Work
Great Place to Work in UK
Great Place to Work
Great Place to Work in France
Great Place to Work
Google Measurement Partner
Sustainable Business Practices
Cas d'Or du Digital Responsable
Analytics Company of the Year
British Data Awards
Google Specialized Partner
Data Analytics
Microsoft Solutions Partner
AI and Machine Learning
Laureate 2024
French Tech 120
Gold Medal
Ecovadis

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