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Featured project

Haleon’s Journey to Scaling Global Marketing Effectiveness

Over the last 5 years, Haleon, one of the largest consumer healthcare brands in the world, partnered with Ekimetrics to build a global always-on measurement capability that fundamentally transformed how marketing decisions are made across the business. Replacing fragmented local analytics with a unified, enterprise-level system that empowers faster, smarter investment decisions for over 1000 marketers worldwide.

By embedding a shared language of performance, Haleon now plan, optimise and evaluate marketing with far greater consistency, comparability and impact across markets.  

Listen to Haleon share their journey in our two short podcast episodes:

Case studies

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How Bonduelle optimizes its media investments with Marketing Mix Modeling

Optimizing media deployment with real-time monitoring and advanced modeling

Leveraging consumer feedback for faster product evolution in the luxury beauty industry

Leveling up communication, sales, and marketing functions: the transformative power of MMM

Data Science Transformation to oversee an insurer’s ESG roadmap

Embracing an increasingly data-driven and customer-centric future

Building a Global Marketing Measurement Program for a Leader in Mobility

Create data-powered performance across restaurant brands

How to optimize your revenue by remodelling your stores

Leveraging data and machine learning to support Marketing & Risk transformation

Powering up marketing performance, while decreasing budget

Walking the data journey to drastically empower customer centricity through data science

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Retail & QSR
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Marketing Effectiveness (MMM)
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La Nuit des Rois 2024
HR Asia Best Companies To Work For in Asia
HR Asia
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Google Measurement Partner
Sustainable Business Practices
Cas d'Or du Digital Responsable
Analytics Company of the Year
British Data Awards
Google Specialized Partner
Data Analytics
Microsoft Solutions Partner
AI and Machine Learning
Laureate 2024
French Tech 120
Gold Medal
Ecovadis
Cybervadis Gold
Cyberessentials
LabelIA - Advanced
2025
2025 DataIQ Best Place to Work in Data
Solution Provider
Gold Medal Ecovadis
Gold in Good & Impact Responsible Advertising
La Nuit des Rois 2024
HR Asia Best Companies To Work For in Asia
HR Asia
Great Place to Work in US
Great Place to Work
Great Place to Work in UK
Great Place to Work
Great Place to Work in France
Great Place to Work
Google Measurement Partner
Sustainable Business Practices
Cas d'Or du Digital Responsable
Analytics Company of the Year
British Data Awards
Google Specialized Partner
Data Analytics
Microsoft Solutions Partner
AI and Machine Learning
Laureate 2024
French Tech 120
Gold Medal
Ecovadis

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