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Success story

Boosting financial performance through loyalty program transformation

A top luxury beauty brand revamped its loyalty program by leveraging data science and automated analytics. Through over 1000 simulations and agile iterations, the brand optimized performance evaluation, enhanced decision-making, and enabled a data-driven approach to business impact monitoring.

+15%
financial impact
1000+
simulations
Automated
CRM tracking reports
Discover

What we did

01

Challenge

  • Huge combination of loyalty program schemes and testing thresholds
  • Always-on questions from top management on business impact and performance evaluation
  • On-going feedback and requirements received from client
02

Our approach

  • Data science-powered loyalty program schemes vested through numerous simulations
  • End-to-end implementation of automated data pipelines and reporting in client cloud infrastructure
  • Agile turn around during early stage to incorporate feedback frequently and rapidly
03

Outcome

  • Scientifically designed loyalty program derived through testing over 1000 scenarios to tackle complex business questions and drive strategic decisions
  • Deployment of monthly reports to key decision makers to provide overview of loyalty program performance
  • Enabled analytical-mindset within the team to make data-driven business decisions

    

Challenge

Our approach

Outcome

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