Success story
Boosting financial performance through loyalty program transformation
A top luxury beauty brand revamped its loyalty program by leveraging data science and automated analytics. Through over 1000 simulations and agile iterations, the brand optimized performance evaluation, enhanced decision-making, and enabled a data-driven approach to business impact monitoring.
+15%
financial impact
1000+
simulations
Automated
CRM tracking reports
Discover
What we did
01
Challenge
- Huge combination of loyalty program schemes and testing thresholds
- Always-on questions from top management on business impact and performance evaluation
- On-going feedback and requirements received from client
02
Our approach
- Data science-powered loyalty program schemes vested through numerous simulations
- End-to-end implementation of automated data pipelines and reporting in client cloud infrastructure
- Agile turn around during early stage to incorporate feedback frequently and rapidly
03
Outcome
- Scientifically designed loyalty program derived through testing over 1000 scenarios to tackle complex business questions and drive strategic decisions
- Deployment of monthly reports to key decision makers to provide overview of loyalty program performance
- Enabled analytical-mindset within the team to make data-driven business decisions
Challenge
Our approach
Outcome
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