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白皮书
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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文章
April 20, 2026
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Are your creative choices driven by data or intuition?

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新闻
February 2, 2026
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Ekimetrics signs first acquisition, moving towards global leadership in data and AI deployment

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营销效果优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

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文章
June 1, 2026
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Smarter Marketing Investment in Financial Services: How MMM Drives Better Returns

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白皮书
May 7, 2026
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The CMO Tension Report: Navigating growth across APAC's complex world

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文章
April 20, 2026
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Are your creative choices driven by data or intuition?

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结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

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白皮书
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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白皮书
October 1, 2024
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Driving long term performance with customer lifetime value

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客户洞察与战略
新闻
September 19, 2024
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The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has accepted our scientific paper on AthenIA

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白皮书
September 18, 2024
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Ekimetrics 2023 ESG Report

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文章
September 9, 2024
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Sponsorship: Marketing measurement’s biggest blind spot?

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新闻
September 2, 2024
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Ekimetrics appoints Christina Cen as General Manager, China, to lead our Shanghai office and support our strategic expansion in the APAC region

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白皮书
September 1, 2024
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Mission Committee Report

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文章
August 1, 2024
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Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges

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AI与生成式AI
新闻
July 24, 2024
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Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

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营销策略提效与优化
新闻
July 23, 2024
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Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

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