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营销效果优化

通过先进的营销组合模型(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化营销组合,实现可持续、数据驱动的业绩提升。

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June 1, 2026
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Smarter Marketing Investment in Financial Services: How MMM Drives Better Returns

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白皮书
May 7, 2026
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The CMO Tension Report: Navigating growth across APAC's complex world

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April 20, 2026
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Are your creative choices driven by data or intuition?

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奢侈品美妆

结合数据分析与行业洞察,我们帮助客户加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

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白皮书
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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November 25, 2025
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从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量

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白皮书
March 28, 2025
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Six key areas for successful GenAI implementation

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白皮书
March 25, 2025
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The 5 AI trends in 2025

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白皮书
March 21, 2025
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亚太消费市场营销攻略白皮书:出海品牌的营销致胜之道

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白皮书
March 6, 2025
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Influencer Marketing Measurement for the Next Era

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奢侈品、时尚与美妆
营销策略提效与优化
白皮书
February 27, 2025
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Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

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金融服务
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February 26, 2025
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Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

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营销策略提效与优化
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February 19, 2025
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Tackle customer strategy through data: 7 key steps to drive growth

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February 14, 2025
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Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

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营销策略提效与优化
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February 10, 2025
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2025年亚太区 AI与数据智能新趋势

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