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白皮书
July 16, 2026
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白皮书下载：营销效果评估与优化方法手册

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新闻
January 26, 2026
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Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

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成功案例
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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营销效果优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

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白皮书
July 16, 2026
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白皮书下载：营销效果评估与优化方法手册

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文章
June 1, 2026
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Smarter Marketing Investment in Financial Services: How MMM Drives Better Returns

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白皮书
May 7, 2026
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The CMO Tension Report: Navigating growth across APAC's complex world

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白皮书
July 16, 2026
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Minute Read

白皮书下载：营销效果评估与优化方法手册

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白皮书
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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文章
February 20, 2023
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How can businesses leverage data science best to accelerate value creation?

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文章
January 31, 2023
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10 Minute Read

Make smarter decisions, quicker, and more often with Data Science

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新闻
January 27, 2023
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5 Minute Read

Ekimetrics x The French Chamber in Hong Kong launch The Hong Kong Business Dashboard

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文章
December 29, 2022
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20 Minute Read

How to measure the efficiency of creativity in advertising in 5 steps?

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营销策略提效与优化
文章
December 29, 2022
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15 Minute Read

Creative execution x Marketing effectiveness

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营销策略提效与优化
文章
December 29, 2022
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13 Minute Read

Measuring the efficiency of creativity in advertising

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营销策略提效与优化
文章
December 9, 2022
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13 Minute Read

Where is the value in (marketing) measurement?

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营销策略提效与优化
文章
December 9, 2022
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10 Minute Read

HELP! Digital footprints are washing away...

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营销策略提效与优化
新闻
October 26, 2022
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Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation

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