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营销效果优化

通过先进的营销组合模型(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化营销组合,实现可持续、数据驱动的业绩提升。

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文章
June 1, 2026
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Smarter Marketing Investment in Financial Services: How MMM Drives Better Returns

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白皮书
May 7, 2026
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The CMO Tension Report: Navigating growth across APAC's complex world

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文章
April 20, 2026
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Are your creative choices driven by data or intuition?

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奢侈品美妆

结合数据分析与行业洞察,我们帮助客户加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

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白皮书
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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November 25, 2025
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从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量

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白皮书
June 6, 2023
2 Minute Read

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC

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营销策略提效与优化
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June 1, 2023
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To improve your company's performance, think about data science

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奢侈品、时尚与美妆
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May 29, 2023
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Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”

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AI与生成式AI
白皮书
May 4, 2023
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Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

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奢侈品、时尚与美妆
营销策略提效与优化
白皮书
May 2, 2023
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Surviving Inflation: How can data create a competitive edge by steering price and promo?

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营销策略提效与优化
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May 2, 2023
12 Minute Read

Putting the opportunities of generative AI into perspective (3/3)

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AI与生成式AI
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May 2, 2023
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What is generative AI and why does it matter? (1/3)

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AI与生成式AI
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May 2, 2023
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The limitations and watch-outs of generative AI (2/3)

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白皮书
April 26, 2023
1 Minute Read

Sustainability in Fashion: Why Data Science Matters

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