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营销效果优化

通过先进的营销组合模型(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化营销组合,实现可持续、数据驱动的业绩提升。

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文章
June 1, 2026
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Smarter Marketing Investment in Financial Services: How MMM Drives Better Returns

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白皮书
May 7, 2026
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The CMO Tension Report: Navigating growth across APAC's complex world

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文章
April 20, 2026
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Are your creative choices driven by data or intuition?

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奢侈品美妆

结合数据分析与行业洞察,我们帮助客户加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

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白皮书
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”:长期品牌建设ROI的科学衡量

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文章
April 30, 2024
6 Minute Read

Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing

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智汇环保AI
文章
April 10, 2024
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A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?

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客户洞察与战略
文章
April 8, 2024
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Decoding the challenges of MMM in-housing

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营销策略提效与优化
新闻
April 2, 2024
7 Minute Read

"The rollout of the AI Act should be smooth if companies are well-prepared"

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营销策略提效与优化
白皮书
March 21, 2024
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The Role of Customer Analytics Throughout the Value Chain

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奢侈品、时尚与美妆
客户洞察与战略
白皮书
March 11, 2024
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Responsible AI: A competitive edge in the data and GenAI landscape

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AI与生成式AI
新闻
February 28, 2024
7 Minute Read

“Our holistic MMM approach is instrumental in creating impact”

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营销策略提效与优化
文章
February 6, 2024
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2024 APAC Data & Digital Trends

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文章
January 31, 2024
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AI: striving for a clean and sovereign Europe

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AI与生成式AI
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