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January 5, 2025
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Marketing Mix Modeling: What Coty, Nestlé, and Pierre & Vacances – Center Parcs do to steer their marketing performance

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December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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October 2, 2025
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Why Influencer marketing is no longer a measurement blind spot

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July 22, 2025
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Why luxury and beauty Maisons need AI to steer their transformation

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November 5, 2025
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Agentic AI for Marketing: When Data Turns into Action

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October 21, 2025
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Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

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October 21, 2025
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3 techniques for defending ​​your 2026 marketing budget thanks to Marketing Mix Modeling

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October 16, 2025
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How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

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October 16, 2025
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Branding Beyond the Quarter: Measuring Long-Term Media Impact with Data Science

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October 2, 2025
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Why Influencer marketing is no longer a measurement blind spot

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September 25, 2025
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MMM vs. MTA: Which marketing measurement approach drives better decisions?

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September 3, 2025
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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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奢侈品、时尚与美妆
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August 4, 2025
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Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

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