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最新洞察与资源

获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库，帮助您解读营销表现并支持战略决策。

Featured by Ekimetrics

新闻
January 26, 2026
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Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

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成功案例
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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热门话题

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营销策略提效与优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

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文章
January 7, 2025
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How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

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采访
December 10, 2024
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Transform marketing decision-making with next-generation Marketing Mix Modeling

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新闻
November 28, 2024
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Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions

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奢侈品美妆

结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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白皮书
November 25, 2025
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白皮书: 长期品牌建设ROI的科学衡量

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新闻
August 29, 2023
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4 Minute Read

Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

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营销策略提效与优化
新闻
February 28, 2024
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7 Minute Read

“Our holistic MMM approach is instrumental in creating impact”

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营销策略提效与优化
新闻
January 17, 2024
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4 Minute Read

Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

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营销策略提效与优化
新闻
October 20, 2023
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Committed to excellence, driven by a mission

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新闻
April 2, 2024
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7 Minute Read

"The rollout of the AI Act should be smooth if companies are well-prepared"

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营销策略提效与优化
新闻
October 26, 2022
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3 Minute Read

Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation

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新闻
July 5, 2023
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5 Minute Read

Responsible AI: Advanced Level certification by LabelIA for Ekimetrics

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新闻
October 17, 2023
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3 Minute Read

Ekimetrics launches the Radians platform

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新闻
January 27, 2023
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Ekimetrics x The French Chamber in Hong Kong launch The Hong Kong Business Dashboard

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