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最新洞察与资源

获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库，帮助您解读营销表现并支持战略决策。

Featured by Ekimetrics

新闻
February 2, 2026
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Minute Read

Ekimetrics signs first acquisition, moving towards global leadership in data and AI deployment

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新闻
January 26, 2026
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Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

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成功案例
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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热门话题

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营销策略提效与优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

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白皮书
March 6, 2025
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Minute Read

Influencer Marketing Measurement for the Next Era

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文章
May 20, 2025
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How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

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文章
February 26, 2025
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Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

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奢侈品美妆

结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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文章
November 25, 2025
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Minute Read

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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白皮书
November 25, 2025
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白皮书: 长期品牌建设ROI的科学衡量

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筛选与搜索

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白皮书
March 19, 2021
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1 Minute Read

Conducting the media mix orchestra to build brand success

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金融服务
移动出行
健康与制药
营销策略提效与优化
白皮书
June 30, 2022
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1 Minute Read

Sustainability: Tackling industry’s most pressing, burning platform

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智汇环保AI
文章
October 19, 2023
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11 Minute Read

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (3/3)

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客户洞察与战略
文章
September 27, 2023
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8 Minute Read

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (2/3)

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客户洞察与战略
文章
September 14, 2023
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11 Minute Read

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)

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客户洞察与战略
文章
September 6, 2023
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17 Minute Read

Can the beauty industry break its addiction to ‘Gift with Purchase’?

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奢侈品、时尚与美妆
营销策略提效与优化
文章
December 4, 2023
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8 Minute Read

Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses

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卓越运营
文章
November 10, 2023
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5 Minute Read

CMOs: What your CFO needs to know about ROI

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营销策略提效与优化
文章
October 2, 2023
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12 Minute Read

Marketing pharma: leveraging data science to create a competitive advantage

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健康与制药
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