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最新洞察与资源

获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库，帮助您解读营销表现并支持战略决策。

Featured by Ekimetrics

新闻
January 26, 2026
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Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

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成功案例
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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热门话题

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营销策略提效与优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

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白皮书
September 3, 2025
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The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

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文章
August 4, 2025
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How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

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文章
July 30, 2025
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Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

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奢侈品美妆

结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

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February 27, 2026
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Minute Read

Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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文章
November 25, 2025
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Minute Read

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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白皮书
November 25, 2025
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白皮书: 长期品牌建设ROI的科学衡量

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筛选与搜索

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白皮书
May 19, 2025
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Minute Read

“安静的AI”，赋能奢侈品与美妆品牌的卓越力量

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奢侈品、时尚与美妆
AI与生成式AI
文章
May 20, 2025
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How to maximize marketing ROI when budgets are tight: the role of Marketing Mix Modeling

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营销策略提效与优化
文章
May 13, 2025
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Drive Sustainability through Data from strategy to business impact

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新闻
April 8, 2025
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Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

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白皮书
March 25, 2025
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The 5 AI trends in 2025

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AI与生成式AI
白皮书
February 27, 2025
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Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

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金融服务
卓越运营
文章
February 26, 2025
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Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

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营销策略提效与优化
文章
April 25, 2025
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Ekimetrics负责任AI安全框架：守护数据资产，重塑企业竞争优势

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AI与生成式AI
文章
February 19, 2025
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Tackle customer strategy through data: 7 key steps to drive growth

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客户洞察与战略
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