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获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库，帮助您解读营销表现并支持战略决策。

Featured by Ekimetrics

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January 26, 2026
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Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

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成功案例
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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营销策略提效与优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

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October 16, 2025
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How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

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October 2, 2025
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Why Influencer marketing is no longer a measurement blind spot

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September 25, 2025
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MMM vs. MTA: Which marketing measurement approach drives better decisions?

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结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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白皮书
November 25, 2025
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白皮书: 长期品牌建设ROI的科学衡量

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文章
February 14, 2025
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Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

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营销策略提效与优化
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February 10, 2025
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2025年亚太区 AI与数据智能新趋势

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January 31, 2025
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6 things to remember to create strategic impact with Marketing Mix Modeling

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营销策略提效与优化
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January 15, 2025
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Generative AI at the service of marketing: how to optimize ​​​​content production at scale

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健康与制药
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白皮书
November 28, 2024
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Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

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营销策略提效与优化
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January 7, 2025
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How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

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营销策略提效与优化
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December 10, 2024
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Transform marketing decision-making with next-generation Marketing Mix Modeling

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营销策略提效与优化
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December 5, 2024
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Decoding China's GenAI: A Guide for Global Business

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AI与生成式AI
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December 2, 2024
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Self-AMPLIFY: Improving small language models with self post hoc explanations

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