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最新洞察与资源

获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库，帮助您解读营销表现并支持战略决策。

Featured by Ekimetrics

新闻
January 26, 2026
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Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

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成功案例
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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热门话题

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营销策略提效与优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

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新闻
November 13, 2025
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

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文章
November 5, 2025
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Agentic AI for Marketing: When Data Turns into Action

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文章
October 21, 2025
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3 techniques for defending ​​your 2026 marketing budget thanks to Marketing Mix Modeling

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奢侈品美妆

结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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白皮书
November 25, 2025
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白皮书: 长期品牌建设ROI的科学衡量

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文章
July 27, 2023
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9 Minute Read

Inflation: leveraging Data Science to revamp pricing & promotion opportunities

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营销策略提效与优化
文章
July 4, 2023
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Generative AI in your ecosystem: relevance, embedding, control

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AI与生成式AI
文章
May 29, 2023
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Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”

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AI与生成式AI
文章
June 1, 2023
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5 Minute Read

To improve your company's performance, think about data science

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奢侈品、时尚与美妆
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文章
May 2, 2023
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12 Minute Read

Putting the opportunities of generative AI into perspective (3/3)

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AI与生成式AI
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May 2, 2023
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10 Minute Read

The limitations and watch-outs of generative AI (2/3)

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AI与生成式AI
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May 2, 2023
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9 Minute Read

What is generative AI and why does it matter? (1/3)

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AI与生成式AI
文章
April 7, 2022
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9 Minute Read

In-housing Marketing Measurement & Optimization: the benefits

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营销策略提效与优化
文章
March 21, 2023
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14 Minute Read

Why your marketing investments need to be sustainable from now on (1/3)

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营销策略提效与优化
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