This is some text inside of a div block.

最新洞察与资源

获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库，帮助您解读营销表现并支持战略决策。

Featured by Ekimetrics

新闻
January 26, 2026
•
Minute Read

Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

阅读更多
成功案例
December 8, 2025
•
Minute Read

How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

阅读更多
文章
November 25, 2025
•
Minute Read

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

阅读更多

热门话题

浏览全部资源

营销策略提效与优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

了解更多
新闻
November 13, 2025
•
Minute Read

Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

阅读更多
文章
November 5, 2025
•
Minute Read

Agentic AI for Marketing: When Data Turns into Action

阅读更多
文章
October 21, 2025
•
Minute Read

3 techniques for defending ​​your 2026 marketing budget thanks to Marketing Mix Modeling

阅读更多

奢侈品美妆

结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

了解更多
February 27, 2026
•
Minute Read

Luxury retail: How agentic AI allows “the right person at the right place at the right time”

阅读更多
文章
November 25, 2025
•
Minute Read

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

阅读更多
白皮书
November 25, 2025
•
Minute Read

白皮书: 长期品牌建设ROI的科学衡量

阅读更多

浏览全部资源

筛选与搜索

Format
Industry
重置筛选
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
文章
April 10, 2024
•
6 Minute Read

A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?

阅读更多
No items found.
客户洞察与战略
文章
April 8, 2024
•
3 Minute Read

Decoding the challenges of MMM in-housing

阅读更多
No items found.
营销策略提效与优化
文章
February 6, 2024
•
7 Minute Read

2024 APAC Data & Digital Trends

阅读更多
No items found.
No items found.
文章
January 31, 2024
•
3 Minute Read

AI: striving for a clean and sovereign Europe

阅读更多
No items found.
AI与生成式AI
文章
January 29, 2024
•
4 Minute Read

Building bridges between short-term ROI and Desirability in turbulent times!

阅读更多
No items found.
营销策略提效与优化
白皮书
July 25, 2024
•
Minute Read

YouTube creative effectiveness: Three golden rules that could double ROI

阅读更多
No items found.
营销策略提效与优化
白皮书
June 6, 2023
•
2 Minute Read

How Marketing Mix Modeling can become a powerful tool for sustainable business performance

阅读更多
No items found.
营销策略提效与优化
白皮书
June 26, 2023
•
0 Minute Read

The new world of marketing measurement: best practice for impact and resilience

阅读更多
No items found.
营销策略提效与优化
白皮书
July 25, 2024
•
0 Minute Read

Advanced Study: Measuring YouTube ad creative quality impact at scale

阅读更多
No items found.
营销策略提效与优化
No results found.

Try refining your search or reset the filters below.

Reset Filters
订阅

订阅邮件，获取最新洞察

欢迎您订阅我们的邮件以获得最新资讯。

必填项*
Merci!
Nous vous recontacterons très prochainement.
Oops! Something went wrong while submitting the form.