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最新洞察与资源

获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库，帮助您解读营销表现并支持战略决策。

Featured by Ekimetrics

新闻
January 26, 2026
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Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

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成功案例
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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文章
November 25, 2025
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从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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热门话题

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营销策略提效与优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

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文章
January 29, 2024
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4 Minute Read

Building bridges between short-term ROI and Desirability in turbulent times!

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白皮书
July 25, 2024
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YouTube creative effectiveness: Three golden rules that could double ROI

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白皮书
June 6, 2023
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2 Minute Read

How Marketing Mix Modeling can become a powerful tool for sustainable business performance

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奢侈品美妆

结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

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February 27, 2026
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Luxury retail: How agentic AI allows “the right person at the right place at the right time”

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文章
November 25, 2025
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Minute Read

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

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白皮书
November 25, 2025
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白皮书: 长期品牌建设ROI的科学衡量

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新闻
July 16, 2025
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Minute Read

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

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文章
June 27, 2025
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Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

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营销策略提效与优化
成功案例
June 20, 2025
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Minute Read

How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

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奢侈品、时尚与美妆
AI与生成式AI
卓越运营
文章
June 12, 2025
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Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

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营销策略提效与优化
新闻
June 11, 2025
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Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

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白皮书
June 5, 2025
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GenAI for business in action

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新闻
May 27, 2025
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5 Minute Read

Ekimetrics中国区总经理专访：数据科学+AI双引擎，在中国咨询圈杀出新路径

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新闻
June 3, 2025
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Ekimetrics reshapes its executive governance as part of “Elevate”, its 2028 strategic plan to become the global leader in AI deployment at scale

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白皮书
March 6, 2025
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Influencer Marketing Measurement for the Next Era

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奢侈品、时尚与美妆
营销策略提效与优化
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