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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 3, 2026
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Scenario Planning in Marketing: How to Turn Uncertainty Into Smarter Investment Decisions

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Whitepaper
August 5, 2026
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How to Build a Marketing Budget You Can Actually Defend

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 4, 2026
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Minute Read

Marketing Mix Modeling (MMM): The Complete 2026 Guide

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Blog article
August 5, 2026
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Is Your Marketing Budget Built for What's Next? Five Questions to Ask.

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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MMM explained

Explore the fundamentals of Marketing Mix Modeling to understand how it works, what it measures, and how to get started for clearer, more confident marketing decisions.

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Blog article
October 6, 2026
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Minute Read

Retail Predictive Analytics: From Demand Signals to Profitable Decisions

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Blog article
September 29, 2026
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Marketing Performance Measurement: How to Build a System That Drives Decisions

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Blog article
September 24, 2026
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How Predictive Marketing Analytics Improves Campaigns

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Business case
December 8, 2025
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Minute Read

How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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Mobility
Marketing Effectiveness (MMM)
News
November 13, 2025
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

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Marketing Effectiveness (MMM)
Blog article
November 5, 2025
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Minute Read

Agentic AI for Marketing: When Data Turns into Action

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AI & Generative AI
Marketing Effectiveness (MMM)
Blog article
October 21, 2025
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Minute Read

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

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Retail Luxury, Fashion & Beauty
AI & Generative AI
Blog article
October 21, 2025
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Minute Read

3 techniques for defending ​​your 2026 marketing budget thanks to Marketing Mix Modeling

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Marketing Effectiveness (MMM)
Blog article
October 16, 2025
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Minute Read

How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

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Marketing Effectiveness (MMM)
Blog article
October 16, 2025
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Minute Read

Branding Beyond the Quarter: Measuring Long-Term Media Impact with Data Science

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Blog article
October 2, 2025
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Minute Read

Why Influencer marketing is no longer a measurement blind spot

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Retail Luxury, Fashion & Beauty
Retail CPG
Marketing Effectiveness (MMM)
Blog article
September 25, 2025
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Minute Read

Multi-touch attribution vs Marketing mix modeling: How to Choose?

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Marketing Effectiveness (MMM)
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