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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
June 19, 2026
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Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

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Whitepaper
June 10, 2026
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Minute Read

Rethinking Marketing Effectiveness in an Ecosystem World

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Blog article
May 29, 2026
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4 Minute Read

Your AI Pilot Worked. Here's Why It Still Won't Scale.

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
June 19, 2026
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Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

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Blog article
June 18, 2026
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Minute Read

What a Marketing Analytics Company Should Actually Do for Your Business

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Blog article
June 18, 2026
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Minute Read

First-Party Data Marketing: From Collection to Business Impact

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Minute Read

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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Minute Read

How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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Minute Read

What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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Blog article
May 13, 2025
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Minute Read

Drive Sustainability through Data from strategy to business impact

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News
April 8, 2025
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Minute Read

Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

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Whitepaper
March 28, 2025
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Minute Read

Six key areas for successful GenAI implementation

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Operational Excellence
AI & Generative AI
AI for Sustainability
Whitepaper
March 25, 2025
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Minute Read

The 5 AI trends in 2025

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AI & Generative AI
Whitepaper
March 6, 2025
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Minute Read

Influencer Marketing Measurement for the Next Era

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Retail Luxury, Fashion & Beauty
Marketing Effectiveness (MMM)
Whitepaper
February 27, 2025
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Minute Read

Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

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Financial Services
Operational Excellence
Blog article
February 26, 2025
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Minute Read

Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

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Marketing Effectiveness (MMM)
Blog article
February 19, 2025
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Minute Read

Why Responsible AI security is key to protecting data and gaining a competitive edge

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AI & Generative AI
Blog article
February 19, 2025
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Minute Read

Tackle customer strategy through data: 7 key steps to drive growth

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Customer Analytics
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