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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 3, 2026
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Minute Read

Scenario Planning in Marketing: How to Turn Uncertainty Into Smarter Investment Decisions

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Whitepaper
August 5, 2026
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How to Build a Marketing Budget You Can Actually Defend

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 4, 2026
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Minute Read

Marketing Mix Modeling (MMM): The Complete 2026 Guide

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Blog article
August 5, 2026
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Minute Read

Is Your Marketing Budget Built for What's Next? Five Questions to Ask.

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Minute Read

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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Minute Read

How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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MMM explained

Explore the fundamentals of Marketing Mix Modeling to understand how it works, what it measures, and how to get started for clearer, more confident marketing decisions.

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Blog article
October 6, 2026
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Minute Read

Retail Predictive Analytics: From Demand Signals to Profitable Decisions

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Blog article
September 29, 2026
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Marketing Performance Measurement: How to Build a System That Drives Decisions

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Blog article
September 24, 2026
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How Predictive Marketing Analytics Improves Campaigns

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Blog article
August 1, 2023
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6 Minute Read

On the importance of first actions to achieve sustainable development

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AI for Sustainability
Blog article
July 31, 2023
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7 Minute Read

Evaluating self-attention interpretability through human-grounded experimental protocol

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Blog article
July 27, 2023
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9 Minute Read

Inflation: leveraging Data Science to revamp pricing & promotion opportunities

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Marketing Effectiveness (MMM)
News
July 24, 2023
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3 Minute Read

Ekimetrics presents its scientific paper on Interpretability and NLP at the xAI World Conference

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News
July 5, 2023
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5 Minute Read

Responsible AI: Advanced Level certification by LabelIA for Ekimetrics

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Blog article
July 4, 2023
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9 Minute Read

Generative AI in your ecosystem: relevance, embedding, control

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AI & Generative AI
Whitepaper
June 27, 2023
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2 Minute Read

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Beauty & Fragrance Sector in APAC

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Retail Luxury, Fashion & Beauty
Marketing Effectiveness (MMM)
Whitepaper
June 26, 2023
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0 Minute Read

The new world of marketing measurement: best practice for impact and resilience

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Marketing Effectiveness (MMM)
Whitepaper
June 8, 2023
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0 Minute Read

ChatGPT and generative AI, a turning point in the history of AI ?

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AI & Generative AI
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