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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 3, 2026
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Scenario Planning in Marketing: How to Turn Uncertainty Into Smarter Investment Decisions

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Whitepaper
August 5, 2026
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Minute Read

How to Build a Marketing Budget You Can Actually Defend

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 4, 2026
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Minute Read

Marketing Mix Modeling (MMM): The Complete 2026 Guide

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Blog article
August 5, 2026
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Minute Read

Is Your Marketing Budget Built for What's Next? Five Questions to Ask.

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Minute Read

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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Minute Read

How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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Minute Read

What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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MMM explained

Explore the fundamentals of Marketing Mix Modeling to understand how it works, what it measures, and how to get started for clearer, more confident marketing decisions.

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Blog article
October 6, 2026
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Minute Read

Retail Predictive Analytics: From Demand Signals to Profitable Decisions

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Blog article
September 29, 2026
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Marketing Performance Measurement: How to Build a System That Drives Decisions

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Blog article
September 24, 2026
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How Predictive Marketing Analytics Improves Campaigns

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Whitepaper
June 6, 2023
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2 Minute Read

How Marketing Mix Modeling can become a powerful tool for sustainable business performance

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Marketing Effectiveness (MMM)
Whitepaper
June 6, 2023
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2 Minute Read

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC

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Retail CPG
Marketing Effectiveness (MMM)
Blog article
June 1, 2023
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5 Minute Read

To improve your company's performance, think about data science

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Retail Luxury, Fashion & Beauty
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Blog article
May 29, 2023
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8 Minute Read

Artificial Intelligence: “The petition championed by Elon Musk cut through two fundamentals of Silicon Valley ideology: the cult of performance and the parasitism of the state”

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AI & Generative AI
Whitepaper
May 4, 2023
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2 Minute Read

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

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Retail Luxury, Fashion & Beauty
Marketing Effectiveness (MMM)
Whitepaper
May 2, 2023
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Minute Read

Surviving Inflation: How can data create a competitive edge by steering price and promo?

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Marketing Effectiveness (MMM)
Blog article
May 2, 2023
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12 Minute Read

Putting the opportunities of generative AI into perspective (3/3)

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AI & Generative AI
Blog article
May 2, 2023
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9 Minute Read

What is generative AI and why does it matter? (1/3)

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AI & Generative AI
Blog article
May 2, 2023
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10 Minute Read

The limitations and watch-outs of generative AI (2/3)

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AI & Generative AI
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