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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

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Blog article
June 19, 2026
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Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

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Whitepaper
June 10, 2026
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Minute Read

Rethinking Marketing Effectiveness in an Ecosystem World

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Blog article
May 29, 2026
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4 Minute Read

Your AI Pilot Worked. Here's Why It Still Won't Scale.

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
June 19, 2026
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Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

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Blog article
June 18, 2026
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What a Marketing Analytics Company Should Actually Do for Your Business

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Blog article
June 18, 2026
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Minute Read

First-Party Data Marketing: From Collection to Business Impact

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Minute Read

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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Minute Read

How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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Blog article
April 7, 2022
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13 Minute Read

In-housing Marketing Measurement & Optimization: what’s involved

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Marketing Effectiveness (MMM)
Whitepaper
March 31, 2022
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1 Minute Read

Marketing Measurement & Optimization: in-housed, outsourced or hybrid?

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No items found.
Marketing Effectiveness (MMM)
Blog article
March 31, 2022
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14 Minute Read

MMO: key considerations before you go in-house Executive Summary

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Marketing Effectiveness (MMM)
Whitepaper
March 19, 2021
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1 Minute Read

Conducting the media mix orchestra to build brand success

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Marketing Effectiveness (MMM)
Whitepaper
November 3, 2020
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3 Minute Read

Executing for Effect: best practices to maximize the effects of your Facebook campaigns

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Consumer Healthcare & Pharmaceuticals
Marketing Effectiveness (MMM)
Blog article
June 8, 2020
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13 Minute Read

Econometrics or Attribution

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Marketing Effectiveness (MMM)
Blog article
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Minute Read

Three steps CMOs need to take now to ride the EV adoption wave

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Mobility
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Blog article
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Minute Read

Capturing the Spirit of Play: Marketing Effectiveness in Action at The LEGO Group

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Retail CPG
Marketing Effectiveness (MMM)
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