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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 3, 2026
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Minute Read

Scenario Planning in Marketing: How to Turn Uncertainty Into Smarter Investment Decisions

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Whitepaper
August 5, 2026
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How to Build a Marketing Budget You Can Actually Defend

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 4, 2026
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Minute Read

Marketing Mix Modeling (MMM): The Complete 2026 Guide

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Blog article
August 5, 2026
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Minute Read

Is Your Marketing Budget Built for What's Next? Five Questions to Ask.

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Minute Read

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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Minute Read

How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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MMM explained

Explore the fundamentals of Marketing Mix Modeling to understand how it works, what it measures, and how to get started for clearer, more confident marketing decisions.

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Blog article
October 6, 2026
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Minute Read

Retail Predictive Analytics: From Demand Signals to Profitable Decisions

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Blog article
September 29, 2026
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Marketing Performance Measurement: How to Build a System That Drives Decisions

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Blog article
September 24, 2026
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How Predictive Marketing Analytics Improves Campaigns

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News
October 17, 2023
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3 Minute Read

Ekimetrics launches the Radians platform

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Blog article
October 2, 2023
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12 Minute Read

Marketing pharma: leveraging data science to create a competitive advantage

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Consumer Healthcare & Pharmaceuticals
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Blog article
September 27, 2023
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8 Minute Read

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (2/3)

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Customer Analytics
Blog article
September 14, 2023
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11 Minute Read

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)

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Customer Analytics
Blog article
September 6, 2023
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17 Minute Read

Can the beauty industry break its addiction to ‘Gift with Purchase’?

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Retail Luxury, Fashion & Beauty
Marketing Effectiveness (MMM)
Blog article
September 4, 2023
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12 Minute Read

Data Clean Rooms: Overcoming Technical and Human Challenges with Governance

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Operational Excellence
Blog article
August 30, 2023
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9 Minute Read

Facing inflation: leveraging data science to optimize price and promotion strategy

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Marketing Effectiveness (MMM)
News
August 29, 2023
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4 Minute Read

Ekimetrics recognized as a Leader in Marketing Measurement and Optimization

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Marketing Effectiveness (MMM)
Whitepaper
August 29, 2023
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0 Minute Read

The Forrester Wave: Marketing Measurement and Optimization, Q3 2023

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Marketing Effectiveness (MMM)
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