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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 3, 2026
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Minute Read

Scenario Planning in Marketing: How to Turn Uncertainty Into Smarter Investment Decisions

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Whitepaper
August 5, 2026
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Minute Read

How to Build a Marketing Budget You Can Actually Defend

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
September 21, 2026
•
Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 4, 2026
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Minute Read

Marketing Mix Modeling (MMM): The Complete 2026 Guide

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Blog article
August 5, 2026
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Minute Read

Is Your Marketing Budget Built for What's Next? Five Questions to Ask.

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Minute Read

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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Minute Read

How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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Minute Read

What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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MMM explained

Explore the fundamentals of Marketing Mix Modeling to understand how it works, what it measures, and how to get started for clearer, more confident marketing decisions.

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Blog article
October 6, 2026
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Minute Read

Retail Predictive Analytics: From Demand Signals to Profitable Decisions

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Blog article
September 29, 2026
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Marketing Performance Measurement: How to Build a System That Drives Decisions

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Blog article
September 24, 2026
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How Predictive Marketing Analytics Improves Campaigns

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Blog article
January 31, 2024
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3 Minute Read

AI: striving for a clean and sovereign Europe

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AI & Generative AI
Blog article
January 29, 2024
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4 Minute Read

Building bridges between short-term ROI and Desirability in turbulent times!

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Marketing Effectiveness (MMM)
News
January 18, 2024
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4 Minute Read

Ekimetrics and YouGov join forces to integrate YouGov data into companies’ brand image analyses

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Marketing Effectiveness (MMM)
Whitepaper
January 10, 2024
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0 Minute Read

Scaling Marketing Effectiveness

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Marketing Effectiveness (MMM)
Blog article
December 4, 2023
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8 Minute Read

Data Clean Rooms: 3 must-know use cases to unlock new possibilities for businesses

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Operational Excellence
Whitepaper
November 27, 2023
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0 Minute Read

Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions

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Marketing Effectiveness (MMM)
Blog article
November 10, 2023
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5 Minute Read

CMOs: What your CFO needs to know about ROI

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Marketing Effectiveness (MMM)
News
October 20, 2023
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7 Minute Read

Committed to excellence, driven by a mission

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Blog article
October 19, 2023
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11 Minute Read

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (3/3)

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Customer Analytics
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