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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
June 19, 2026
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Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

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Whitepaper
June 10, 2026
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Minute Read

Rethinking Marketing Effectiveness in an Ecosystem World

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Blog article
May 29, 2026
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4 Minute Read

Your AI Pilot Worked. Here's Why It Still Won't Scale.

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
June 19, 2026
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Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

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Blog article
June 18, 2026
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Minute Read

What a Marketing Analytics Company Should Actually Do for Your Business

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Blog article
June 18, 2026
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Minute Read

First-Party Data Marketing: From Collection to Business Impact

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Minute Read

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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Minute Read

How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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Blog article
May 2, 2023
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9 Minute Read

What is generative AI and why does it matter? (1/3)

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AI & Generative AI
Blog article
May 2, 2023
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10 Minute Read

The limitations and watch-outs of generative AI (2/3)

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AI & Generative AI
Whitepaper
April 26, 2023
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1 Minute Read

Sustainability in Fashion: Why Data Science Matters

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Retail Luxury, Fashion & Beauty
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News
April 7, 2023
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3 Minute Read

Innovation: ClimateQ&A, a new AI chat tool for environmental issues

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AI for Sustainability
Blog article
March 21, 2023
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14 Minute Read

Understand your real marketing carbon footprint to crack sustainable business performance (2/3)

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AI for Sustainability
Marketing Effectiveness (MMM)
Blog article
March 21, 2023
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13 Minute Read

How to leverage MMM practices toward more sustainable performance (3/3)

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Marketing Effectiveness (MMM)
Blog article
March 21, 2023
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14 Minute Read

Why your marketing investments need to be sustainable from now on (1/3)

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Marketing Effectiveness (MMM)
Blog article
March 3, 2023
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11 Minute Read

Why is data science transformation so important for Private Equity?

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Financial Services
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Blog article
February 20, 2023
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9 Minute Read

How can businesses leverage data science best to accelerate value creation?

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