This is some text inside of a div block.

Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
September 21, 2026
•
Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

Read More
Blog article
September 3, 2026
•
Minute Read

Scenario Planning in Marketing: How to Turn Uncertainty Into Smarter Investment Decisions

Read More
Whitepaper
August 5, 2026
•
Minute Read

How to Build a Marketing Budget You Can Actually Defend

Read More

Trending Topics

Browse all resources

Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

Learn More
Blog article
September 21, 2026
•
Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

Read More
Blog article
September 4, 2026
•
Minute Read

Marketing Mix Modeling (MMM): The Complete 2026 Guide

Read More
Blog article
August 5, 2026
•
Minute Read

Is Your Marketing Budget Built for What's Next? Five Questions to Ask.

Read More

Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

Learn More
Whitepaper
May 14, 2026
•
Minute Read

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

Read More
Blog article
April 3, 2026
•
Minute Read

How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

Read More
Blog article
March 17, 2026
•
Minute Read

What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

Read More

MMM explained

Explore the fundamentals of Marketing Mix Modeling to understand how it works, what it measures, and how to get started for clearer, more confident marketing decisions.

Learn More
Blog article
October 6, 2026
•
Minute Read

Retail Predictive Analytics: From Demand Signals to Profitable Decisions

Read More
Blog article
September 29, 2026
•
Minute Read

Marketing Performance Measurement: How to Build a System That Drives Decisions

Read More
Blog article
September 24, 2026
•
Minute Read

How Predictive Marketing Analytics Improves Campaigns

Read More

Browse all resources

Filter and Search

Format
Industry
Reset Filters
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Blog article
December 4, 2024
•
Minute Read

Real Time MMM for CPGs: fantasy, fallacy or entirely feasible?

Read More
Retail CPG
Marketing Effectiveness (MMM)
Blog article
December 2, 2024
•
Minute Read

Self-AMPLIFY: Improving small language models with self post hoc explanations

Read More
No items found.
No items found.
Whitepaper
November 28, 2024
•
Minute Read

Marketing Measurement Transformation: How Sky made Unified Marketing Measurement/Triangulation a reality

Read More
No items found.
Marketing Effectiveness (MMM)
News
November 28, 2024
•
Minute Read

Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions

Read More
No items found.
Marketing Effectiveness (MMM)
Whitepaper
November 19, 2024
•
Minute Read

Making Effectiveness a Strategic Driver for C-Suite

Read More
No items found.
Marketing Effectiveness (MMM)
Blog article
November 14, 2024
•
Minute Read

Retail Media Networks: Good Value, or ‘Good Grief!’?

Read More
Retail CPG
Marketing Effectiveness (MMM)
Blog article
November 13, 2024
•
Minute Read

Marketing’s Seat at the Pricing Table: How can we bring customer centricity back into pricing decisions?

Read More
Retail Luxury, Fashion & Beauty
Customer Analytics
News
November 12, 2024
•
Minute Read

​​​The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

Read More
No items found.
No items found.
Blog article
October 30, 2024
•
Minute Read

Magazine supply optimization: How data-centric solutions are changing the game

Read More
No items found.
No items found.
No results found.

Try refining your search or reset the filters below.

Reset Filters
Sign Up

Stay connected to get the latest insights

Sign up to receive our latest resources and events, straight to your inbox.