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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
June 19, 2026
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Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

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Whitepaper
June 10, 2026
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Minute Read

Rethinking Marketing Effectiveness in an Ecosystem World

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Blog article
May 29, 2026
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4 Minute Read

Your AI Pilot Worked. Here's Why It Still Won't Scale.

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
June 19, 2026
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Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

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Blog article
June 18, 2026
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Minute Read

What a Marketing Analytics Company Should Actually Do for Your Business

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Blog article
June 18, 2026
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Minute Read

First-Party Data Marketing: From Collection to Business Impact

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Minute Read

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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Minute Read

How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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Minute Read

What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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Whitepaper
May 23, 2024
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0 Minute Read

Generative AI: from potential to impact - 6 pillars for a transformational success

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AI & Generative AI
News
May 21, 2024
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3 Minute Read

Ekimetrics joins the prestigious French Tech 120 ranking

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Blog article
May 15, 2024
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3 Minute Read

Investigating public perceptions of climate change using ClimateQ&A

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AI for Sustainability
AI & Generative AI
Blog article
April 30, 2024
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6 Minute Read

Driving Authentic Sustainability: Leveraging Data Science to avoid Greenwashing

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AI for Sustainability
Blog article
April 10, 2024
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6 Minute Read

A Deeper look into China: What global brands are facing in China and how do they compete with domestic competitors today?

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Customer Analytics
Blog article
April 8, 2024
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3 Minute Read

Decoding the challenges of MMM in-housing

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Marketing Effectiveness (MMM)
News
April 3, 2024
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7 Minute Read

"The rollout of the AI Act should be smooth if companies are well-prepared"

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Marketing Effectiveness (MMM)
Whitepaper
March 21, 2024
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0 Minute Read

The Role of Customer Analytics Throughout the Value Chain

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Retail Luxury, Fashion & Beauty
Customer Analytics
Whitepaper
March 11, 2024
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0 Minute Read

Responsible AI: A competitive edge in the data and GenAI landscape

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AI & Generative AI
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