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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 3, 2026
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Scenario Planning in Marketing: How to Turn Uncertainty Into Smarter Investment Decisions

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Whitepaper
August 5, 2026
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How to Build a Marketing Budget You Can Actually Defend

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 4, 2026
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Marketing Mix Modeling (MMM): The Complete 2026 Guide

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Blog article
August 5, 2026
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Is Your Marketing Budget Built for What's Next? Five Questions to Ask.

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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MMM explained

Explore the fundamentals of Marketing Mix Modeling to understand how it works, what it measures, and how to get started for clearer, more confident marketing decisions.

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Blog article
October 6, 2026
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Retail Predictive Analytics: From Demand Signals to Profitable Decisions

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Blog article
September 29, 2026
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Marketing Performance Measurement: How to Build a System That Drives Decisions

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Blog article
September 24, 2026
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How Predictive Marketing Analytics Improves Campaigns

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Blog article
February 10, 2025
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Minute Read

2025 APAC Data & AI Trends: AI-Driven Business Transformation – Are You Ready for the Change?

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Blog article
February 7, 2025
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3 Minute Read

From Marketing Mix Modelling to Econometrics: Top 10 FAQs answered

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Marketing Effectiveness (MMM)
Blog article
January 31, 2025
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Minute Read

6 things to remember to create strategic impact with Marketing Mix Modeling

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Marketing Effectiveness (MMM)
Blog article
January 22, 2025
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5 Minute Read

Measurement’s Missing Link: Tracing the Impact of Social Communities

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Retail CPG
Marketing Effectiveness (MMM)
Blog article
January 15, 2025
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Minute Read

Generative AI at the service of marketing: how to optimize ​​​​content production at scale

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Consumer Healthcare & Pharmaceuticals
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Blog article
January 7, 2025
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Minute Read

How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

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Marketing Effectiveness (MMM)
Blog article
January 5, 2025
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Minute Read

Marketing Mix Modeling: What Coty, Nestlé, and Pierre & Vacances – Center Parcs do to steer their marketing performance

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Marketing Effectiveness (MMM)
Interviews
December 10, 2024
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Transform marketing decision-making with next-generation Marketing Mix Modeling

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Marketing Effectiveness (MMM)
Blog article
December 5, 2024
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Minute Read

Decoding China's GenAI: A Guide for Global Business

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AI & Generative AI
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