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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
June 19, 2026
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Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

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Whitepaper
June 10, 2026
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Minute Read

Rethinking Marketing Effectiveness in an Ecosystem World

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Blog article
May 29, 2026
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4 Minute Read

Your AI Pilot Worked. Here's Why It Still Won't Scale.

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
June 19, 2026
•
Minute Read

How AI is Reshaping Marketing Effectiveness: 5 takeaways from Tom Davenport

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Blog article
June 18, 2026
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Minute Read

What a Marketing Analytics Company Should Actually Do for Your Business

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Blog article
June 18, 2026
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Minute Read

First-Party Data Marketing: From Collection to Business Impact

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Minute Read

Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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Minute Read

How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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Minute Read

What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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News
October 20, 2023
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7 Minute Read

Committed to excellence, driven by a mission

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Blog article
October 19, 2023
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11 Minute Read

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (3/3)

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Customer Analytics
News
October 17, 2023
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3 Minute Read

Ekimetrics launches the Radians platform

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Blog article
October 2, 2023
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12 Minute Read

Marketing pharma: leveraging data science to create a competitive advantage

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Consumer Healthcare & Pharmaceuticals
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Blog article
September 27, 2023
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8 Minute Read

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (2/3)

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Customer Analytics
Blog article
September 14, 2023
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11 Minute Read

Rethinking APAC's Customer Engagement Strategy Post-Covid Using First Party Data (1/3)

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Customer Analytics
Blog article
September 6, 2023
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17 Minute Read

Can the beauty industry break its addiction to ‘Gift with Purchase’?

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Retail Luxury, Fashion & Beauty
Marketing Effectiveness (MMM)
Blog article
September 4, 2023
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12 Minute Read

Data Clean Rooms: Overcoming Technical and Human Challenges with Governance

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Operational Excellence
Blog article
August 30, 2023
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9 Minute Read

Facing inflation: leveraging data science to optimize price and promotion strategy

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Marketing Effectiveness (MMM)
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