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Our latest insights and data resources

Access expert analysis, real-world learnings from our data science capabilities, and selected news on our work and clients. Dive into MMM trends, industry-specific insights, and a full library of resources across formats and expertise areas to decode marketing performance and guide strategic decisions.

Featured by Ekimetrics

Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 3, 2026
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Scenario Planning in Marketing: How to Turn Uncertainty Into Smarter Investment Decisions

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Whitepaper
August 5, 2026
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How to Build a Marketing Budget You Can Actually Defend

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Trending Topics

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Marketing & Commercial Effectiveness

Use advanced Marketing Mix Modeling to understand what drives growth, test scenarios, and optimize your mix across channels and products for sustainable, data-driven performance.

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Blog article
September 21, 2026
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Minute Read

Retail: How Leroy Merlin optimizes the ROI of its business investments with AI

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Blog article
September 4, 2026
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Marketing Mix Modeling (MMM): The Complete 2026 Guide

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Blog article
August 5, 2026
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Is Your Marketing Budget Built for What's Next? Five Questions to Ask.

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Luxury & Beauty

Combine analytics and industry insight to accelerate retail and luxury performance, strengthen brand equity, and activate sustainable, omnichannel growth across markets and customer journeys.

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Whitepaper
May 14, 2026
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Speed vs. Control vs. Flexibility What Your AI Architecture Says About Your Business

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Blog article
April 3, 2026
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How AI is reinventing beauty diagnosis: from dermatological expertise to personalized prescriptions

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Blog article
March 17, 2026
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What’s Driving Results in Fashion and Beauty Marketing Today: Real-world views from those inside the industry

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MMM explained

Explore the fundamentals of Marketing Mix Modeling to understand how it works, what it measures, and how to get started for clearer, more confident marketing decisions.

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Blog article
October 6, 2026
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Minute Read

Retail Predictive Analytics: From Demand Signals to Profitable Decisions

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Blog article
September 29, 2026
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Marketing Performance Measurement: How to Build a System That Drives Decisions

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Blog article
September 24, 2026
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How Predictive Marketing Analytics Improves Campaigns

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News
April 8, 2025
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Minute Read

Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

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Whitepaper
March 28, 2025
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Six key areas for successful GenAI implementation

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Operational Excellence
AI & Generative AI
AI for Sustainability
Whitepaper
March 25, 2025
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Minute Read

The 5 AI trends in 2025

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AI & Generative AI
Whitepaper
March 6, 2025
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Minute Read

Influencer Marketing Measurement for the Next Era

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Retail Luxury, Fashion & Beauty
Marketing Effectiveness (MMM)
Whitepaper
February 27, 2025
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Minute Read

Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

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Financial Services
Operational Excellence
Blog article
February 26, 2025
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Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

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Marketing Effectiveness (MMM)
Blog article
February 19, 2025
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Why Responsible AI security is key to protecting data and gaining a competitive edge

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AI & Generative AI
Blog article
February 19, 2025
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Tackle customer strategy through data: 7 key steps to drive growth

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Customer Analytics
Blog article
February 14, 2025
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Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

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Marketing Effectiveness (MMM)
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