Our Podcasts

We’ll hear more about the scale of the operation - 1000+ marketers in Haleon, mirrored by over 800 in Haleon’s media agency Publicis – and how it has changed media and marketing decision-making for what is now nearing 80% of Haleon’s global media spend. Tune in to hear the impact of this ambitious and successful measurement programme, from hard metrics to softer benefits, while Tom and Michelle candidly share their experiences, from the lows to the highs, and their advice to others from those learnings.

In this episode, we talk to Marine Gissy, Global Media Lead at AXA about how attention KPIs are changing media planning. Listeners will hear what decisions can be influenced by which attention metrics, how to connect attention to sales and the impact of attention on everything from customer centricity to valuing quality journalism and even your carbon footprint.

There’s a world of difference between single point in time Marketing Mix Modelling and an always-on, self-serve capability fit for over 1000 marketers globally. Find out how Haleon (formerly GSK Healthcare) has made this significant transformation to scale marketing effectiveness over the last four years, with tips for others who are on or thinking about taking a similar path.