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Marketing & Commercial Effectiveness

通过先进的营销组合建模(MMM),识别增长驱动因素、测试不同情景,并在渠道与产品之间优化您的营销组合,实现可持续、数据驱动的业绩提升。

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文章
January 5, 2025
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Marketing Mix Modeling: What Coty, Nestlé, and Pierre & Vacances – Center Parcs do to steer their marketing performance

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文章
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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Luxury & Beauty

结合数据分析与行业洞察,加速零售与奢侈品业务增长,强化品牌资产,并在各市场与客户旅程中推动可持续的全渠道发展。

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白皮书
May 4, 2023
2 Minute Read

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

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文章
September 6, 2023
17 Minute Read

Can the beauty industry break its addiction to ‘Gift with Purchase’?

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June 1, 2023
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To improve your company's performance, think about data science

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白皮书
September 28, 2022
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Exploring the links between creative execution and marketing effectiveness

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营销策略提效与优化
白皮书
September 26, 2022
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Navigate short term market volatility by building an adaptive marketing measurement capability

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白皮书
July 13, 2022
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A practical approach to the cookieless future of marketing effectiveness

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营销策略提效与优化
白皮书
March 31, 2022
1 Minute Read

Marketing Measurement & Optimization: in-housed, outsourced or hybrid?

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营销策略提效与优化
白皮书
May 10, 2022
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Overcoming the Overwhelm: The Changing Face of Connected-Car Data

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白皮书
June 21, 2022
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The misunderstanding of ROI in Attribution

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白皮书
November 3, 2020
3 Minute Read

Executing for Effect: best practices to maximize the effects of your Facebook campaigns

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健康与制药
营销策略提效与优化
白皮书
March 19, 2021
1 Minute Read

Conducting the media mix orchestra to build brand success

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白皮书
June 30, 2022
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Sustainability: Tackling industry’s most pressing, burning platform

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