This is some text inside of a div block.

最新洞察与资源

获取专家分析、基于真实项目的经验洞察，以及精选的客户与行业动态。深入了解营销测量、营销评估相关趋势、行业特定洞察，并访问我们全面的资源库，帮助您解读营销表现并支持战略决策。

Featured by Ekimetrics

新闻
January 26, 2026
•
Minute Read

Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

阅读更多
成功案例
December 8, 2025
•
Minute Read

How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

阅读更多
文章
November 25, 2025
•
Minute Read

从“说不清的价值”到“算得清的投资”：长期品牌建设ROI的科学衡量

阅读更多

热门话题

浏览全部资源

营销策略提效与优化

通过先进的营销组合模型（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化营销组合，实现可持续、数据驱动的业绩提升。

了解更多
新闻
January 26, 2026
•
Minute Read

Ekimetrics 再度荣获Forrester Wave™营销测量与优化领导者称号

阅读更多
文章
January 5, 2025
•
Minute Read

Marketing Mix Modeling: What Coty, Nestlé, and Pierre & Vacances – Center Parcs do to steer their marketing performance

阅读更多
文章
December 11, 2025
•
Minute Read

Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

阅读更多

奢侈品美妆

结合数据分析与行业洞察，我们帮助客户加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

了解更多
白皮书
May 19, 2025
•
Minute Read

“安静的AI”，赋能奢侈品与美妆品牌的卓越力量

阅读更多
白皮书
April 26, 2023
•
1 Minute Read

Sustainability in Fashion: Why Data Science Matters

阅读更多
白皮书
March 21, 2024
•
0 Minute Read

The Role of Customer Analytics Throughout the Value Chain

阅读更多

浏览全部资源

筛选与搜索

Format
Industry
重置筛选
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
白皮书
June 8, 2023
•
0 Minute Read

ChatGPT and generative AI, a turning point in the history of AI ?

阅读更多
No items found.
AI与生成式AI
白皮书
June 6, 2023
•
2 Minute Read

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For FMCG Sector in APAC

阅读更多
消费品
营销策略提效与优化
白皮书
May 4, 2023
•
2 Minute Read

Marketing Strategies: Navigating the New Normal. Marketing Benchmark For Luxury Fashion Sector in APAC

阅读更多
奢侈品、时尚与美妆
营销策略提效与优化
白皮书
May 2, 2023
•
Minute Read

Surviving Inflation: How can data create a competitive edge by steering price and promo?

阅读更多
No items found.
营销策略提效与优化
白皮书
September 28, 2022
•
2 Minute Read

Exploring the links between creative execution and marketing effectiveness

阅读更多
No items found.
营销策略提效与优化
白皮书
September 26, 2022
•
0 Minute Read

Navigate short term market volatility by building an adaptive marketing measurement capability

阅读更多
No items found.
营销策略提效与优化
白皮书
July 13, 2022
•
0 Minute Read

A practical approach to the cookieless future of marketing effectiveness

阅读更多
No items found.
营销策略提效与优化
白皮书
March 31, 2022
•
1 Minute Read

Marketing Measurement & Optimization: in-housed, outsourced or hybrid?

阅读更多
No items found.
营销策略提效与优化
白皮书
May 10, 2022
•
1 Minute Read

Overcoming the Overwhelm: The Changing Face of Connected-Car Data

阅读更多
移动出行
No items found.
No results found.

Try refining your search or reset the filters below.

Reset Filters
订阅

订阅邮件，获取最新洞察

欢迎您订阅我们的邮件以获得最新资讯。

必填项*
Merci!
Nous vous recontacterons très prochainement.
Oops! Something went wrong while submitting the form.