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Featured by Ekimetrics

白皮书
November 25, 2025
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白皮书: 长期品牌建设ROI的科学衡量

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新闻
November 13, 2025
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Ekimetrics recognized in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling

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文章
November 5, 2025
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Agentic AI for Marketing: When Data Turns into Action

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Marketing & Commercial Effectiveness

通过先进的营销组合建模（MMM），识别增长驱动因素、测试不同情景，并在渠道与产品之间优化您的营销组合，实现可持续、数据驱动的业绩提升。

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文章
January 5, 2025
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Marketing Mix Modeling: What Coty, Nestlé, and Pierre & Vacances – Center Parcs do to steer their marketing performance

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文章
December 11, 2025
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Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters

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Business case
December 8, 2025
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How Eurostar strengthened its brand awareness and optimized train occupancy thanks to Ekimetrics’ Marketing Mix Modeling

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Luxury & Beauty

结合数据分析与行业洞察，加速零售与奢侈品业务增长，强化品牌资产，并在各市场与客户旅程中推动可持续的全渠道发展。

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Business case
June 20, 2025
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How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

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白皮书
March 6, 2025
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Influencer Marketing Measurement for the Next Era

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白皮书
May 19, 2025
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“安静的AI”，赋能奢侈品与美妆品牌的卓越力量

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白皮书
March 25, 2025
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The 5 AI trends in 2025

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AI与生成式AI
白皮书
February 27, 2025
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Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

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金融服务
卓越运营
文章
February 26, 2025
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Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

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营销策略提效与优化
文章
April 25, 2025
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Ekimetrics负责任AI安全框架：守护数据资产，重塑企业竞争优势

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AI与生成式AI
文章
February 19, 2025
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Tackle customer strategy through data: 7 key steps to drive growth

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客户洞察与战略
文章
February 14, 2025
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Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

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营销策略提效与优化
文章
February 10, 2025
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2025年亚太区 AI与数据智能新趋势

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文章
January 31, 2025
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6 things to remember to create strategic impact with Marketing Mix Modeling

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营销策略提效与优化
文章
January 15, 2025
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Generative AI at the service of marketing: how to optimize ​​​​content production at scale

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